... Access Research Already a Gartner client? MACH is an architecture pattern becoming widely adopted for digital commerce. Software engineering leaders and software architects need to consider which MACH principles they should adopt for their applications. Overview Strategic Planning Assumption Introduction ...
Analyst(s): Dave Micko | Anne Thomas | Mike Lowndes | Paul Vincent
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... Digital marketing leaders use multichannel marketing hubs to deliver contextually relevant experiences on complex customer journeys. Unified customer profiles backed by predictive insights help orchestrate personalized, multichannel engagement. Use this research to identify suitable MMH solutions. Ma ...
Analyst(s): Audrey Brosnan | Tia Smart | Greg Carlucci | Julia Multedo | Julian Poulter | Suzanne Schwartz
... Digital asset management platforms enable organizations to govern the creation, distribution and organization of digital assets. Digital marketing leaders can use this research to understand the market dynamics of DAMs and assess vendors’ ability to meet their organization’s requirements. Market Defi ...
Analyst(s): Serena Mushigo | Tia Smart | Susan Graeme | Karen Lee | Rene Cizio | Aparajita Mazumdar
... Organizations often struggle to differentiate the activities, approaches and responsibilities of blue, red and purple teams within cybersecurity. This research provides security operations leaders with key insights on these teams to improve cybersecurity resilience. More Detail Gartner Recommended Rea ...
Analyst(s): Dhivya Poole | Carlos De Sola Caraballo | Mitchell Schneider
... Access Research Already a Gartner client? SaaS management platforms empower organizations to address the compounding challenges of SaaS application usage across the business that lead to overspend, elevated risk, lack of visibility and contract sprawl. This inaugural Magic Quadrant helps I&O leaders i ...
Analyst(s): Yolanda Harris | Dan Wilson | Ron Blair | Lina Al Dana | Tom Cipolla | Jaswant Kalay
... Managing Cash Flow Will Be the Key Enabler for Tech CEOs to Navigate a Downturn Improve business performance management. Analysts: Gaurav Gupta, Martin Reynolds The majority of tech CEOs measure revenue growth and profitability, but only 30% currently measure cash burn rate — and only 16% of tech CEOs ...
... China’s “new infrastructure” initiative refers to its recent efforts to offset the economic impact of the novel coronavirus disease (COVID-19) and to boost sustainable growth. Enterprise architecture and technology innovation leaders should explore opportunities for business innovations by leveragin ...
Analyst(s): Milly Xiang | Uko Tian | Owen Chen | Arnold Gao
... Structural change is driving progressive and significant shifts in societal, economic, environmental and business activities that underpin strategy and execution in healthcare and life sciences. CIOs should use this research to help shape strategic planning and calibrate investments. Overview Gartner ...
Analyst(s): Sharon Hakkennes | Andrew Meyer | Jeff Cribbs | Mark Gilbert
... Access Insights Already a Gartner client? China's huge market opportunities are colliding with its often confusing and ever-evolving regulatory posture toward internet content. CIOs exploring options to support Chinese markets must understand their domain and content hosting options under China's Inte ...
Analyst(s): Mike Dorosh | Kevin Ji | Ted Chamberlin