Managing Cash Flow Will Be the Key Enabler for Tech CEOs to Navigate a Downturn

Analysts: Gaurav Gupta, Martin Reynolds

The majority of tech CEOs measure revenue growth and profitability, but only 30% currently measure cash burn rate — and only 16% of tech CEOs believe cash burn rate is one of the top three KPIs they should measure. Economic downturns present a unique challenge because cash flow can be in crisis and cash liquidity can drop. In a downturn, maintaining optimum cash levels is extremely vital. The lack of focus on cash burn rate could lead to cash flow problems and leave many tech CEOs at a disadvantage.

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