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Premium Research Apr 2024
... Improving VoC survey response rates and gathering more high-quality customer feedback is important for CMOs seeking to enhance the customer experience. The survey invitation, design and sample size are all tools CMOs can use to raise response rates. This research shares tactics for improving each. Overview ...

Analyst(s):   Augie Ray   |   Deborah Alvord   |   Christopher Sladdin
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Premium Research Oct 2023
... learning pace, foster creativity and maintain their state of flow. Software engineering leaders must harness these benefits while mitigating security, quality and legal risks. Overview Strategic Planning Assumption(s) Contributors Version History ...

Analyst(s):   Jim Scheibmeir   |   Philip Walsh   |   Manjunath Bhat   |   Haritha Khandabattu   |   Tigran Egiazarov   |   Arun Batchu
Research February 06 2024
... users and customers. However, their GenAI journey is likely to encounter multiple challenges along the way that will hinder the realization of high-quality outcomes. To capitalize on the transformative opportunity of GenAI in the enterprise, service providers have to refine their current approach to AI ...
Conference Highlight September 24 2024
... Gartner Security & Risk Management Summit 2024 London: Day 2 Highlights London, U.K., September 24, 2024 It’s not too late to join the conference Overview We are bringing you news and highlights from the Gartner Security & Risk Management Summit, taking place this week in London. Below is a collection ...
Premium Research Feb 2026
... This Consult the Board survey summary features inputs from 24 Information Risk Management Research Board members on their data classification programs, including their maturity, business impacts, improvements in incident or regulatory response, and effectiveness metrics. Overview Summary of Results ...

Analyst(s):   Consult the Board Research Team
Premium Research Mar 2026
... many seek more strategic involvement. CFOs’ expertise and influence position them to shape AI investment strategy, governance structures, and cost management for more financially sound and impactful AI decisions throughout the enterprise. Gartner Insights Abstract ...

Analyst(s):   Twisha Sharma   |   Grace Gstalder   |   Emily Riley
Premium Research Feb 2026
... Technology Infrastructure Research Board members on enterprise practices for transactional SMS to external customers, focusing on use cases, consent management, and opt-in strategies. Overview Summary of Results Survey Results Detail Gartner Insights Abstract ...

Analyst(s):   Consult the Board Research Team
Premium Research Mar 2026
... sales and program changes signals a strategic shift to the less familiar Microsoft Customer Agreement Enterprise. IT sourcing, procurement and vendor management leaders can use this guide to identify, assess, and mitigate key differences to the Enterprise Agreement. Gartner Insights Abstract ...

Analyst(s):   Yoann Bianic   |   Sara Gravesande   |   Stephen White   |   Ben Jepson
Announcement June 25 2025
... agents when decisions are needed, automation for routine workflows and assistants for simple retrieval. It’s about driving business value through cost, quality, speed and scale.” Gartner clients can read more in the report Emerging Tech: Avoid Agentic AI Failure: Build Success Using Right Use Cases. Learn ...
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