Gartner Research

The Next Major Opportunity for Data and Analytics Services — Enabling Enterprise Generative AI

Data and analytics offering managers: capitalize on the transformative opportunity of generative AI.

Experts: Ben Fieselmann, Radu Miclaus, Jim Hare

Enterprises are asking how they can adopt generative AI (GenAI) in a secure manner, built on their private data, and within the context of use cases for internal users and customers. However, their GenAI journey is likely to encounter multiple challenges along the way that will hinder the realization of high-quality outcomes.

To capitalize on the transformative opportunity of  GenAI in the enterprise, service providers have to refine their current approach to AI service offerings and adapt to the potential disruptions caused by GenAI. Offering managers must consider the formulation of their offerings, taking into account enterprise and internal readiness to ensure consistent delivery of desired outcomes.

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