... priorities to prioritize and steer research for the tech CEO research agenda. The primary research was conducted online between November and December 2020 among 280 respondents in North America (the U.S. and Canada), Western Europe (Italy, France, Germany, Spain and the U.K.), Asia/Pacific (Australia, ...
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... 3 Best Practices for Using Third-Party B2B Buyer Intent Data in ABM December 4, 2020 Contributor: Rupal Bhandari Use buyer intent data to discover who’s searching for your software and to inform account-based marketing (ABM) campaigns. Information on software products, comparisons, use cases, reviews ...
... COVID-19 Marketing Essentials for Software Companies December 23, 2020 Contributor: Rupal Bhandari Almost a year into the COVID-19 business climate, marketing for software companies continues to evolve at a rapid clip. To keep pace, digital marketing channels and strategies require a refresh. As the ...
... Social Media Best Practices for B2B Businesses October 5, 2020 Contributor: Rupal Bhandari Social media is a versatile channel for any marketer given the creative flexibility it offers. But social media marketing for a B2B company is not just about posting witty content. Social media marketing gives ...
... 11/09/2020
Four Rules for a Compelling IAM Business Case
Refreshed 9 November 2020, Published 12 February 2018 - ID G00310324 - 14 min read
FOUNDATIONAL This research is reviewed periodically for accuracy.
By Analysts Kevin Kampman, Brian Iverson
Initiatives: Identity and Access ...
... Risk, Low Return Strategies for 2021 New Research Reveals Dichotomy Between CMOs Low Risk Go-to-Market Approach and Desire to Rescale Strategies from 2020 Seventy-three percent of chief marketing officers (CMOs) report they will rely on existing customers to fuel growth in 2021, rather than looking to ...
... Worldwide Public Cloud Services Market to Grow 18 Percent in 2017 Cloud Adoption Strategies Will Influence More Than 50 Percent of ITO Deals Through 2020 The worldwide public cloud services market is projected to grow 18 percent in 2017 to total $246.8 billion, up from $209.2 billion in 2016, according ...
... security spending in India (see Table 1.)
Table 1
Enterprise Information Security Spending by Segment, India, 2017-2020 (Millions of U.S. Dollars)
Market Segment
2017
2018
2019
2020
Application Security
66
72
79
88
Cloud Security
0
1
4
10
Data Security
69
...
... STAMFORD, Conn., September 8, 2020 Gartner Says Customer Service and Support Technology Investments Must be Scrutinized for Their Ability to Deliver on Customer Experience Goals Customer Engagement Hubs, Customer Service Analytics, Voice of the Customer, Chatbots and Virtual Customer Assistants are ...