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Premium Research Feb 2026
... Claude Cowork plugins can accelerate VoC analysis through agentic synthesis, but the lack of a shared team state can create insight silos and governance gaps. CMOs should test Cowork against existing VoC outputs to validate ROI, confirm insight delivery, reduce tech stack costs and assess replacement ...

Analyst(s):   Michael Maziarka   |   Brad Fager   |   Deborah Alvord   |   Chad Storlie   |   Maria Marino
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Research Dec 2025
... brand strength, ecosystem integration and data assets put it at the forefront of the healthcare provider AI race. Competitors who shift the intelligence layer above the EHR and exploit governance gaps and IT burdens can deliver faster, interoperable innovation to catch up. Overview Analysis Gartner Recommended ...

Analyst(s):   Veronica Walk   |   Jonathan Rivera
Research Dec 2025
... Already a Gartner client? GenAI and agentic AI are transforming digital marketing and brand strategy services. Tech services leaders who prioritize content supply chain, tech harmonization, and AI governance solutions — with a vertical focus — will unlock new market leadership opportunities. Overview Analysis ...

Analyst(s):   Jennifer Barry   |   Neha Sethi
Premium Research Jan 2026
... organizations deploy more AI agents, available IAM capabilities are rapidly evolving. CISOs are modernizing identity governance and credential issuance. They also extend existing authentication and monitoring controls into AI deployments to avoid breaches and data loss while scaling AI adoption. Insights at ...

Analyst(s):   Homan Farahmand   |   Nathan Harris
Research Nov 2025
... Gartner client? CFOs cannot achieve the expected ROI from AI if employees lack the skills to use the technology. CFOs need to adopt an enterprisewide framework of AI literacy, comprising four categories: AI foundations, value, engineering, and governance. Insights at a Glance Impact Brief Actions and Cautions ...

Analyst(s):   Hilary Richards   |   Amanda Joseph-Little
Premium Research Jul 2025
... of the total addressable market for cloud in 2025 to 72% in 2029. Insurance CIOs are investing in cloud technologies to modernize core systems and transform the organization’s value proposition and customer experience through data and analytics. Overview Introduction Market Trend Gartner Recommended ...

Analyst(s):   James Ingham   |   Inna Agamirzian   |   Colleen Graham   |   Chad Eschinger   |   Pankaj Verma   |   Qixuan Huang
Research Jun 2025
... Already a Gartner client? Gartner publishes market share statistics and analysis across all major IT technology segments for over 1,000 companies, providing technology and service providers with insight into their performance in terms of revenue and growth, market dynamics, and key players. Here, we explain ...

Analyst(s):   Technology Market Insights Team
Research November 07 2022
... specific needs of one customer will address the needs of the broader market. Product companies must look beyond an individual customer’s needs and define solutions, messages and go-to-market strategies that target pervasive problems among market segments and are capable of producing sustainable product revenue ...
Research Apr 2025
... Access Research Already a Gartner client? To attract customers and grow market share, revenue and retention leaders must prioritize value. By employing a value-based commercial strategy, they can effectively guide the process from identifying customer needs to developing solutions and generating revenue ...

Analyst(s):   Rahim Kaba   |   Mike Lowndes   |   Dave Egloff   |   John Quaglietta   |   Ewan McIntyre   |   Steve Rietberg
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