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Premium Research Feb 2026
... The conversational AI platform market is evolving to include conversational AI applications and tools for complex automation and multimodal interactions. This note guides application leaders to learn from the implementation experience of their peers shared on Gartner Peer Insights. Overview Peer Lessons ...

Analyst(s):   Peer Community Contributor
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Premium Research Oct 2025
... increasing AI capabilities to improve unified commerce platforms and allow Tier 2 retailers to deliver more seamless customer experiences. Though POS applications still anchor such platforms, new architectures are emerging. Use this research and vendor identification tool to understand market dynamics. ...

Analyst(s):   Max Panther Hammond   |   Kelsie Marian
Research Nov 2026
... Access Insights Already a Gartner client? Agent management platforms manage AI agents independent of where they are deployed. Enterprise desire to control agent sprawl as platforms and deployments grow is driving this immature market. Technical professionals must avoid these pitfalls when evaluating ...

Analyst(s):   Gary Olliffe
... Container Management, Infrastructure Automation, Service Orchestration & Automation Platforms (SOAP)), Health and Performance Analysis (Observability Platforms, Application Performance Monitoring (APM), Artificial Intelligence for IT Operations (AIOps), Event Intelligence Solutions, Digital Experience Monitoring ...
Premium Research Jun 2025
... social and governance data to drive compliance and sustainability performance. CIOs who buy and implement ESG software should use this Market Guide to gain insight into the market and current trends. Overview Strategic Planning Assumptions Market Definition Market Description Market Direction Market Analysis ...

Analyst(s):   Chet Geschickter   |   Aapo Markkanen   |   Lillian Oyen-Ustad
... How to Build Your Brand and Capture Demand With the Engaged Buyers Program A comprehensive guide for successful Pay-Per-Click (PPC) campaigns on the Gartner Digital Markets platform. Unlock the power of Engaged Buyers Over 100 million buyers visit Capterra, GetApp, Software Advice, and every year to ...
Article October 28 2026
... Data Is Stepping Out of AI’s Shadow Data and analytics leaders can turn AI visibility into business influence by strengthening governance and data foundations. October 28, 2026 AI may be the headline, but data determines the outcome AI dominates executive conversations, investments and transformation ...
Research Mar 2026
... Intelligence Monthly focuses on embedding artificial intelligence to support, augment and automate decision making, including AI governance, intelligence platforms and future architectures. D&A leaders are using this evidence to add decision intelligence to their AI strategy this month. Strategic Planning ...

Analyst(s):   Lulu Wang   |   David Pidsley   |   Anurag Raj
Premium Research Jun 2026
... AI agents for marketing can improve marketing precision and scale using reasoning, context and learning to enhance complex workflows and meet customer expectations. Technology vendors are working to simplify existing ecosystem integration with prebuilt agents, no-code tools and agent platforms to boost ...

Analyst(s):   Lizzy Foo Kune   |   Nicole Greene   |   Adam Sarner
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