... Access Insights Already a Gartner client? Migrating to a new marketing automation platform is one of the most complex and consequential technology initiatives for CMOs. This checklist of the most essential migration tasks will help you reduce operational risk, preserve compliance and data integrity, ...
Analyst(s): Upasna Chandna
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... recurring revenue (ARR) per employee. For the tech CEO, the mission has shifted from isolated AI experimentation to orchestrating agentic AI across core workflows; yet many leaders struggle to adapt their operating models to achieve this disruptive growth. Download this guidefor key steps to achieving success ...
... Already a Gartner client? 2026 is a volatile, uncertain, complex, and ambiguous inflection point for CISOs. The threat landscape is mutating fast, and the stakes have never been higher. This research cuts through the noise, arming CISOs with sharp insights and a strategic pathway for the year ahead. Strategic ...
Analyst(s): Tisha Bhambry | Tom Scholtz | Pedro Pablo Perea de Duenas
... CMOs who embrace a market-shaping leadership approach are seen as strategic partners and growth drivers. Use this research guide to develop market-shaping leadership strategies proven to drive business performance: shape brand preferences and commitments, influence product innovations, and anticipate ...
Analyst(s): Anja Naski | Devon Weidemann | Kate Fridley
... The robotic process automation market continues to grow because there are no viable, rule-based replacements for UI automation of OS-based applications. Trends impacting the RPA market include “computer use,” agentic automation, and business orchestration and automation technologies. Insights at a Glance ...
... client needs. How Gartner helped Aligned roadmap with current market trends. Business impact Increased customer engagement and measurable pipeline and revenue growth. Industry Software Revenue - Employees < 1,000 Related Gartner resources Gartner for Tech CEOs Reassess Your Growth Strategy Secure Venture Capital ...
... Should Evaluate Four AI Deployment Classes in Preparing for the EU Artificial Intelligence Act Q&A with Nader Henein STAMFORD, Conn., April 3, 2024 Nader Henein VP Analyst, Gartner Overview With the European Parliament’s approval of the European Union (EU) Artificial Intelligence (AI) Act, most companies ...
... Insights Already a Gartner client? The Digital Commerce platformmarket is experiencing steady expansion. As digital commerce shifts toward autonomous channels, application leaders evaluating these 14 vendors should prioritize three core criteria: agentic AI readiness, architectural agility and proven scalability ...
Analyst(s): Mike Lowndes | Penny Gillespie | Aditya Vasudevan | Jason Daigler | Sandy Shen
... advancing their AI capabilities by building on their Agentic AI strategy for the mobile security platform, and enhancing operational efficiency to optimize the platform’s performance. How Gartner helped Analysts, along with benchmarking and market insights, guided Ermetix in developing a go-to-market strategy ...