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Premium Research Mar 2025
... This Consult the Board survey summary features inputs from eight Data and Analytics Research Board members regarding their use of generative artificial intelligence (GenAI) tools. It explores members’ status of deploying internally developed GenAI tools, their use cases, challenges, and operational impacts ...

Analyst(s):   Consult the Board Research Team
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Research Jan 2026
... Collaboration between IT and business stakeholders for implementation and maintenance requires effective application governance. Use the “run the business” and “transform the business” RACI matrices in this research to build successful agile application governance practices. Insights at a Glance Impact Brief ...

Analyst(s):   Tad Travis   |   Kevin Matheny
Article July 01 2026
... competitors, translating customer and market insights into distinctive product capabilities, messaging and value propositions that clearly separate offerings in crowded AI markets Emerging technologies for product leaders FAQs What are the most important emerging technologies for tech product leaders? Key technologies ...
Premium Research Apr 2026
... Vendors drive the AI agent agenda in many organizations. Application leaders must reclaim control of their platform roadmaps to differentiate and innovate their business capabilities. For agentic AI, it’s imperative to reduce technology lock-in by decoupling platforms into systems of action, intelligence ...

Analyst(s):   Tad Travis   |   Jason Wong
Research Jan 2026
... Access Insights Already a Gartner client? Legacy approaches to data governance limit AI agility and erode the value of AI and analytics investments. CFOs must transform governance practices to fully harness adaptive models, unlocking real-time insights, reinforcing compliance, and driving faster business ...

Analyst(s):   Valeria Di Maso   |   Rajat Pandey
Conference November 16 - 18
... Why Gartner conferences? Explore 2026 topics and sessions Discover this year’s topics and featured sessions, covering emerging trends and key challenges in IT. Meet Our IT Symposium Speakers Get inspired by thought leaders slated to share big ideas and field-tested best practices. Discover what it’s ...
Research Apr 2026
... lessen the potential impact of ABM technology by focusing only on common features. To optimize ABM platform selection and truly enhance personalization and platform performance, they must focus on identifying AI-driven differentiators in the vendor evaluation process. Insights at a Glance Impact Actions ...

Analyst(s):   Jenifer Silverstein   |   Upasna Chandna
Premium Research Jul 2025
... This guide provides technology and service providers with the segmentation, methodology and definitions Gartner uses in its forecasts for unified communications (including UCaaS), contact center (including CCaaS) and communications platform (CPaaS). What You Need to Know Introduction Notable Changes ...

Analyst(s):   Brian Doherty   |   Lisa Unden-Farboud   |   Ajit Patankar   |   Megan Fernandez   |   Nitin Narang
Premium Research Jan 2026
... Demand for highly personalized messaging is rising yet scaling this while maintaining brand standards remains a challenge for product marketing leaders. This research outlines a governed AI pilot to efficiently scale personalized messaging while safeguarding brand integrity. Insights at a Glance Strategic ...

Analyst(s):   Mark Stanyer   |   Garrett Astler   |   Molly Beams
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