... Digital Markets, where she manages the marketing strategy for the vendor platform. She has more than 20 years of marketing experience, leading initiatives from brand strategy and demand generation to customer retention and advocacy. Connect with Caroline on LinkedIn. Get the Gartner Digital Markets Newsletter ...
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... DevOps platforms streamline the software delivery life cycle, enhancing consistency and speed while supporting diverse use cases like cloud-native and regulated delivery. This note guides software engineering leaders to learn from ratings and reviews by their peers shared on Gartner Peer Insights. Gartner ...
... Content marketing platforms help scale content and campaign production but their overlap with other tools stresses budgets and resources. CMOs can reduce regret by customizing their requirements to conduct a structured vendor assessment based on specific marketing technology criteria and use cases. ...
... power efficiency and product differentiation, catalyzed by rapid adoption in AI data centers. For vendors, securing early partnerships with OEMs and hyperscalers is critical to capturing these emerging and high-value market opportunities. Insights at a Glance Strategic Planning Assumption Gartner Recommended ...
... Use AI-enabled scoring enhancements to dynamically surface buyer insights for sellers, improving conversion rates and asserting yourself as an innovator leader. CMOs who continue to use static rules to score leads and accounts will underperform in the market. Insights at a Glance Issue Impact More Detail ...
... Tech CEOs must shift messaging from full autonomy to bounded, low-risk workflow outcomes to prepare for an agentic AImarket correction. Use this analysis to pivot product positioning, build auditability, and revise pricing to prevent stalled pipelines. Insights at a Glance Issue Impact More Detail ...
... Access Insights Already a Gartner client? Labor market pressures are creating long-term talent risks. CHROs can use these trends to strengthen future talent pipelines and accelerate workforce readiness forAI transformation, as well as understand how to attract top talent. Insights at a Glance Analysis ...
... AI agents are becoming the system of action decoupled from the underlying traditional supply chain systems of intelligence, creating agentic arbitrage opportunities for both incumbent and new providers seeking to expand into the SCM software market. Insights at a Glance Strategic Planning Assumption ...
... Research Already a Gartner client? Just stopping by? While software engineering functions see increasing demand requiring investments in personnel, platforms and practices, software engineering leaders face increasing pressure to optimize costs. This research identifies opportunities to manage costs while ...