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... integration between Salesforce and their chosen ABM platform helps correctly time sales’ engagement. “For example, if Gartner Digital Markets tells us an account has high intent and they’ve viewed our website, our ABM platform triggers an alert for the sales team to work the account in Salesforce. When ...
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... materials and outreach guide buyers and prospects with information and insights that clarify product value and reinforce buyer confidence in these times of uncertainty will provide a solid foundation for the future. Rupal Bhandari Rupal Bhandari covers sales and account management markets. She received her ...
Research Mar 2026
... Total IT spending is set for strong growth, driven by strong demand for AI infrastructure and sustained investment in AI hardware and software. This momentum supports higher market projections, even as concerns persist about the sustainability of the rapid expansion in the AI sector. Opportunity Overview ...

Analyst(s):   Suzie Low   |   Vivek Tiwari   |   Inna Agamirzian   |   Arunasree Cheparthi   |   Neha Sethi   |   Megan Fernandez   |   Grigory Betskov   |   John Lovelock   |   Rishi Padhi   |   Linglan Wang   |   Andrew H Kim   |   Amarendra .
Conference May 18 - 19
... Gartner conferences? 2027 Conference Tracks at a glance This year’s conference theme is elevating human and AI performance to accelerate revenue growth. Today’s CSOs must elevate human talent and AI capability to create a revenue engine that can adapt, scale and win. Gain actionable frameworks to unlock ...
Research January 25 2023
... the 2025 Gartner High Tech Industry Survey, sixty percent of the leaders see 2025 as a year of transformation based on emerging technologies, such as AI, industry cloud and data analytics. Technology moves in supercycles — extended periods of expansion and transformation. The 2025 TSP trends indicate ...
Research Aug 2017
... A 2017 survey of SFA customers reveals three common governance issues that inhibit achieving success with implementations. Application leaders supporting CRM and customer experience should adopt Gartner's best practices for defining CRM sales visions, application design and adoption plans. Key Challenges ...

Analyst(s):   Theodore Travis
Research January 23 2026
... Lead Through Disruption: A CSO Action Guide Effectively prepare and navigate economic turns Sucessful organizations accelerate during economic “turns” — significant changes to the macroenvironment characterized by inflection points in the economic cycle. Their CSOs take risks where others hesitate and ...
Research January 23 2026
... agile in their approach to banking problems. As a strategic decision, you have to come up with an engagement plan for how to perceive and engage with fintechs for your own growth and help guide business peers. Download this journey map to: Understand the steps your peers are following when considering engaging ...
Research January 29 2026
... distant relationship between business and IT could become a barrier to organizations’ progress toward digital transformation. Application leaders can guide their organizations toward next-generation application experiences through a gradual evolution using this strategic roadmap. Complete the form to get ...
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