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Premium Research Aug 2024
... leaders are navigating the complexities of cloud operations and financial governance. This document provides insights on emerging trends, the implications of the FOCUS 1.0 specification and the impact of AI, and provides recommendations for optimizing cloud spending. Overview Introduction Impacts and Recommendations ...

Analyst(s):   Robin Schumacher   |   Adam Ronthal
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Premium Research Jun 2025
... structural challenges, guide trade-off discussions and align leaders on organization design choices that support business priorities. It provides a structured, data-informed approach to assess risks, explore alternatives and document decisions for targeted action. When to Use Directions for Use Gartner Recommended ...

Analyst(s):   Chirag Aggarwal   |   Simrat Kaur
... Services at Coats Group, leveraged Gartner's benchmarking tools to identify opportunities for cost and value optimization within the finance function. Mission Critical Priority Benchmark finance costs to enhance market competitiveness and drive greater business value. How Gartner helped Gartner provided ...
Research Aug 2026
... Digital dentsu DEPT Digitas GUT Network Havas CX Monks Omnicom Precision Marketing VML Market & Audience Research Marketing & Brand Strategy Creative & Content Development AI Initiatives & Rollout Proprietary AI Platforms Digital Marketing Execution CX & Digital Product Design Traditional & Offline Ads ...

Analyst(s):   Jen Kady   |   Jay Wilson   |   Philip Black
Research Oct 2026
... leaders remain hyperfocused on evaluating which AI model offers the most intelligence, a much more expensive threat is materializing: vendor lock-in. Unlike the legacy SaaS era, where monolithic platforms made lock-in unavoidable, the modular nature of AI introduces new degrees of freedom. The primary ...

Analyst(s):   Heather Wilson   |   Alex Levine
Research Sep 2026
... client? AI assistants are now table stakes for multichannel marketing hubs. Vendors support real-time personalization, two-way engagement, warehouse-native integrations, and AI-powered journey orchestration. Differentiation increasingly comes from decisioning sophistication, context, and platform ecosystems ...

Analyst(s):   Julia Multedo   |   Suzanne Schwartz   |   Tia Zervas   |   Audrey Brosnan
Research Oct 2026
... Access Insights Already a Gartner client? CCaaS platforms increasingly leverage AI to orchestrate customer engagement, automate workflows and enable real-time decision making across voice and digital channels. This helps customer service and support technology leaders improve operational efficiency, ...

Analyst(s):   Jason Bridge   |   Pri Rathnayake   |   Megan Fernandez   |   Drew Kraus
Research Nov 2026
... Contact Center Drop Ship Extensibility Global Deployment Inventory Visibility and Allocation Omnichannel Fulfillment Order Orchestration Order Routing Platform Ecosystem/Integration Promising Returns Usability B2B (Other) B2B (Wholesale/Distribution/CPG) B2B + B2C E-Commerce Unified Commerce Critical Capabilities ...

Analyst(s):   Chap Achen   |   Max Panther Hammond   |   Oscar Sanchez Duran
Research Oct 2025
... Access Insights Already a Gartner client? AI processing remains the primary driver for multiyear double-digit growth in semiconductor revenue, with $772.6 billion forecast for 2025, $909.8 billion in 2026, and crossing the $1 trillion milestone by 2028. GPUs and AI accelerators will dominate growth, surpassing ...

Analyst(s):   Rajeev Rajput   |   Shrish Pant   |   Joseph Unsworth   |   Masatsune Yamaji
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