Premium Research
Jan 2026
... There is critical tension between human connection and technological efficiency, defining five 2035 consumer personas: acceptor, survivalist, activist, humanist, and analog. CIOs and innovation leaders who serve consumers can use this research to help set the context and get you thinking about your future ...
Analyst(s):
Leah Leachman
|
Simon Whight
|
Maria Marino
|
Derry Finkeldey
|
Christopher Sladdin
|
Lizzy Foo Kune
|
Don Scheibenreif
|
Michael Chiu
|
Alyssa Cruz
|
Penny Gillespie
|
Kate Muhl
|
Suzie Petrusic