... GenAI is applicable across a range of marketing activities, from helping to create more resonant content to upleveling digital experiences with personalization. Digital marketing leaders can learn about three vendors that apply GenAI to a variety of marketing use cases. Overview Analysis Gartner Recomm ...
Analyst(s): Mike Froggatt | Nicole Greene
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... Mary Mesaglio discusses the latest Gartner CEO Survey, which highlights how CEOs are personally embracing GenAI, the challenges in applying it to their customer value propositions, and how they weigh the potential benefits and perceived risks. Gartner Recommended Reading Gartner Research ...
... Legal leaders can use this presentation deck to navigate the range of GenAI tools in the legal marketplace and better understand GenAI use cases for supporting legal workflows. Gartner Research ...
... B2B organizations are eager to understand how their peers are using GenAI to launch innovative customer experiences. Revenue and retention leaders can use this research to pinpoint specific use cases and the value GenAI brings to customer experience programs. Overview Data Insights Gartner Research ...
... Access Research Already a Gartner client? The speed of innovation is a prominent factor for executive leaders in global enterprises looking to retain and increase customers and market share. This research explains how to pursue rapid innovation with emerging technologies to improve your competitive po ...
Analyst(s): Stephen Smith | Jorge Lopez | Tsuneo Fujiwara
... The brand risk posed by GenAI can come from all angles — ranging from easily spread deepfakes and disinformation to self-inflicted misuse of the technology. Brand leaders must balance opportunity with the tangible risks GenAI presents to protect reputation. Gartner Research ...
... Most CMOs anticipate GenAI to have a positive impact and are ready to move from pilot to implementation. This research will help you scale by addressing the top three areas for concern: data quality, technology, and talent and ethics. Overview Introduction Analysis Gartner Recommended Reading Gartner Res ...
... This presentation contains survey data about GenAI, indexed and categorized by impact area, such as cost efficiency and governance. CMOs can use this data across implementation and performance benchmarks to strengthen strategic planning for GenAI initiatives and align C-suite stakeholders. Gartner Re ...
Analyst(s): Alexandra Bellis | Benjamin Bloom | Nicole Greene
... Employee worries over large scale layoffs are making them more likely to look for new work, potentially worsening attrition problems. Customer service and support leaders can use this research to learn how to manage this increased attrition risk. Gartner Research ...