Premium Research
Sep 2026
... Unmanaged or accidental professional brands create reputations that are unwanted and difficult for CIOs to shake. This brief explains Gartner’s 4D framework to help CIOs understand brand triggers, shed light on their reputation, validate their brand promise with proof, and position themselves as trusted ...
Analyst(s):
Leo Brenner
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Gladys Yeo
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Shanna Grafeld
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Gabriela Vogel
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Daniel Sanchez Reina
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Rob O'Donohue
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Alvaro Mello
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Matthew Colletti
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Christie Struckman
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Jennifer Carter
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Kevin Smith