... pandemic, and 85% of those consumers said they will continue to shop there.” “In a recession, consumers recalibrate what a necessity is versus what a luxury is. Marketing leaders need to ensure their brand is categorized as an essential - and that is determined by value and the marketer’s ability to communicate ...
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... Director Analyst, Gartner There are important shifts in consumer behavior that are impacting digital marketing best practices among brands in the luxury, monobrand and multibrand retail industries. In her session, Kassi Socha, Director Analyst at Gartner, outlined the critical trends and innovations ...