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Research Mar 2025
... Access Research Already a Gartner client? Aspirations for enterprise AI have had major effects on data and analytics leadership, operations and stakeholder engagement. CDAOs who set priorities based on business outcomes, advocate for building foundations and revise their operating models actively will ...

Analyst(s):   JC Martel   |   Akash Krishnan   |   Michael Gabbard   |   Anna Toncheva
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Announcement July 14 2025
... future of IT and business, including generative AI, business transformation, cybersecurity, customer experience, data analytics, executive leadership and more. Over the course of four days, attendees will hear from over 140 Gartner experts and 180 solution providers in 350+ sessions spanning technology ...
Premium Research Nov 2024
... D&A leaders face increasing pressure to prove the value and ROI of D&A and AI but often struggle to define and articulate the tangible benefits of such initiatives. This research explores four steps for them to identify and demonstrate the impact of these initiatives on business outcomes. Overview Strategic ...

Analyst(s):   Nate Novosel
Article April 29 2026
... transformative growth By Julie Reeves | April 28, 2026 Brand strategy is shifting in the age of AI Companies with a strong brand strategy are twice as likely to exceed growth goals — and its importance is only increasing as AI fuels disinformation and raises the need for distinctive, trustworthy positioning ...
Research Jun 2025
... used for AI capabilities in SaaS. But vendors can unilaterally change credit consumption rates, leading to increased midcontract costs at a time when IT sourcing, procurement and vendor management leaders are facing pressure to optimize costs. This research outlines how to reduce cost risk in these contracts ...

Analyst(s):   Hannah Decker   |   Rebecca Martin   |   Jo Liversidge
Research Jan 2025
... Access Research Already a Gartner client? AI and the advent of quantum computing challenge many of the conventions currently used to dictate how personal data should be handled and protected. Security and risk management leaders should use this research to adjust expectations and preparations for future ...

Analyst(s):   Bernard Woo   |   Whit Andrews   |   Joerg Fritsch   |   Bart Willemsen
Podcast December 23 2025
... insights on the shift in customer expectations, the rapid emergence of autonomous buyers and the emotional impact of AI adoption. Whether you’re designing for humans, machines or both, this episode offers a roadmap for getting customer experience right in an AI-first future. Tune in to discover: Why CEOs ...
Webinar On-Demand
... •Map and analyze their technical debt portfolio to identify dependencies, improve visibility for accountability, and identify critical risk levels requiring intervention. •Educate staff on the different types of technical debt and implement flexible management strategies and clear accountability int ...

Analyst(s):   Katy Weber   |   Sanchi Bhat
Conference Highlight September 09 2024
... impacts of AI modeling and inference could negate any benefits. In this session, Michael Warrilow, VP Analyst at Gartner, provided recommendations for organizations to mitigate the negative environmental impacts of using generative AI. Key Takeaways “Balance the impacts of your generative AI strategy with ...
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