... rebounding toward pre‑2023 levels, but organizations struggle with change management, data integration, and training capacity rather than technology itself. AI agent adoption is accelerating unevenly, revealing that organizational readiness, not ambition, is the primary determinant of martech maturity and ROI ...
Analyst(s): Alan Lopez | Ross Cosner
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... market expectations and emerging trends, such as generative AI, ensuring that BigPanda remained at the forefront of innovation. Strengthening its advocacy and market influence, with Gartner's support helping to elevate BigPanda's profile and credibility in the eyes of potential customers and partners. ...
... next five years and beyond. These technologies range from polyfunctional robots to automated cyber defense and earth intelligence, with advancements inAI and GenAI serving as force multipliers, often accelerating time to market. These trends are not confined to specific industries or verticals but will ...
... Interest in GenAI focuses on business outcomes; but without an infrastructure strategy to support GenAI, cost, performance and execution risk will result. This research gives I&O leaders criteria for determining where to deploy the infrastructure to support GenAI across cloud, data center and edge. ...
Analyst(s): Chandra Mukhyala | Jonathan Forest | Chirag Dekate | Andrew Lerner
... including organizational design, change management and sales and operations planning. How Gartner helped Drafted a localized distribution org chart in a one-on-one strategy session with a Gartner analyst; used change management best practices to ensure a smooth org transition; leveraged research & insight ...
... GenAI is transforming search engine marketing by providing new ways to do research and by altering interfaces in the user experience. Product marketers must adapt their strategies to mitigate potential search engine impacts on competition, interfaces, content strategy and paid advertising models. Overview ...
Analyst(s): Alan Antin | Matt Wakeman | Isoke Mitchell | Noam Dorros
... Access Research Already a Gartner client? In 2024, organizations are prioritizing the utilization of GenAI to reap its benefits. Legal and compliance leaders should use this research to gain insights into the GenAI use cases pursued by their peers and the potential impacts that can be achieved through ...
... of Gartner as input into, or for the training or development of generativeartificial intelligence (AI), machine learning algorithms or software, or other technologies to create any derivative works, compilations or collective works or in any manner or for any purpose that infringes, misappropriates, ...
... The Security Use Cases of Generative AI and AI Technologies Pickup Team will explore the cutting-edge world of GenAI and AI technologies in the security field. In this session, CISOs will review key findings from previous sessions around applying these advanced technologies in their function. Session Description ...