Gartner Usage Policy

Acceptable Use
Frank (Licensed User) has read Gartner content that he would like to share with his colleagues, Joan and Larry. Gartner permits sharing through its "Share" option in the icon bar on the content page. However, to access the content, Joan and Larry must also be Licensed Users with a Product that provides access to the content. Unless the content explicitly states otherwise, as illustrated in the next best practice scenario, Gartner does not permit downloading and forwarding of its content by any means.

Bill (Licensed User) is responsible for conducting a technology assessment for his company. He plans to use his Gartner license to download and internally share a Gartner Toolkit for this purpose. This is considered acceptable use if the content deliverable includes the following disclaimer: “Unless otherwise set forth in your Product Description or marked expressly for external use, these items may be downloaded and customized for internal noncommercial use by the Client. The items contained in this report may not be repackaged or resold. Gartner makes no representations or warranties as to the suitability of this report for any particular purpose, and disclaims all liability for any damage or loss, whether direct, consequential, incidental or special, arising out of the use of or inability to use this material or the information provided herein.” In some cases, content is intended for external sharing and is marked with: “Approved for External Use — Not for Resale.”

Susan (Licensed User) has broad responsibilities within her role in her company, requiring her to research various topics and stay updated on Gartner content available on gartner.com. Instead of using scripts or automated technologies to track content, Susan sets up topic alerts through the “What I Follow” feature in her profile. This is considered acceptable use because Gartner’s legal terms and policies prohibit (i) the use of an automated device like a scraper, robot, bot, spider, data mining, computer code, or any other intelligence, program, tool, algorithm, autonomous agent, AI plug-in to a browser, process or methodology to access, index, acquire, copy, or monitor any portion of the Gartner content, or any data or other content relating to the Gartner insights, and (ii) the use of Gartner as input into, or for the training or development of generative artificial intelligence (AI), machine learning algorithms or software, or other technologies to create any derivative works, compilations or collective works or in any manner or for any purpose that infringes, misappropriates, or otherwise violates any intellectual property right, or that allows any third parties to access, use or benefit from our proprietary intellectual property in any way.

Unacceptable Use
Sally (Non-User) is responsible for numerous projects throughout the year and often seeks information from her colleague, Frank (Licensed User). Frank researches Sally's project topics on gartner.com and forwards the relevant Gartner content in its entirety to Sally. Each piece of content that Frank sends contains a watermark stating, "This content is restricted to the personal use of frank.smith@company.com." This is considered unacceptable use because Gartner does not allow content to be downloaded and shared in its entirety, and Sally is routinely seeking Gartner information from Frank, which has the intent or effect of avoiding the purchase of a license. If Sally needs to view content, the client should contact their Gartner Account Representative to purchase an additional user license to meet Sally’s requirements.

Acceptable Use
Steve (Licensed User) read some interesting content on Strategic Cost Management which he would like to share as a one-off at a business meeting with 10 colleagues. Instead of copying and distributing the Gartner content in its entirety, he summarizes the main points in a memorandum for his colleagues. This is considered acceptable use because (i) the summarizing is not done on a systematic or routine basis, (ii) distribution is limited to an internal audience only of no more than 15 people, (iii) it is not done with the intent or effect of avoiding the purchase of additional user licenses, (iv) it is not done by way of an automated device like a scraper, robot, bot, spider, data mining, computer code, or any other intelligence, program, tool, algorithm, autonomous agent, AI plug-in to a browser, process or methodology to access, index, acquire, copy, or monitor any portion of the Gartner content, or any data or other content relating to the Gartner insights; and (v) it is not used as input into, or for the training or development of generative artificial intelligence (AI), machine learning algorithms or software, or other technologies to create any derivative works, compilations or collective works or in any manner or for any purpose that infringes, misappropriates, or otherwise violates any intellectual property right, or that allows any third parties to access, use or benefit from our proprietary intellectual property in any way.

Henry (Licensed User) schedules a meeting with his small project team and inserts an excerpt consisting of two sentences and one graphic from Gartner content into his PowerPoint presentation. This is considered acceptable use, as it meets the same criteria outlined in (i) through (v) in the Steve scenario above.

Unacceptable Use
Dawn (Licensed User) is the only Licensed User in her department. Her role involves reviewing Gartner content and distributing summaries on (i) a recurring basis and/or (ii) to a large number of people in her department. This is considered unacceptable use, because Dawn is sharing her summary of Gartner content (i) on a systematic or routine basis and/or (ii) with an audience of non-users that extends beyond a 15-person project team. While occasional, non-routine sharing is permitted, systematic or large-scale distribution is not, as it eliminates the need to purchase additional user licenses. If a Licensed User is unsure about the permitted level of summarizing under a particular Product, they should consult their Gartner Account Representative.

Sally (Licensed User) purchased a Gartner Product that she hopes to use to compile a monthly "IT Newsletter" for her non-user colleagues, including excerpts from Gartner content she believes will be of interest to the group. This is considered unacceptable use, as sharing Gartner content on a routine or systematic basis is not permitted because it eliminates the need to purchase additional user licenses. If a Licensed User is unsure about the permitted level of excerpting under a particular Product, they should consult their Gartner Account Representative.

Because Amy (Licensed User) is the only Licensed User in her department or company, non-users frequently ask her to provide summaries, excerpts, or simple data points from Gartner content. While Amy may provide excerpts or summaries on a non-routine and non-systematic basis, regularly fulfilling numerous one-off requests from non-users is considered routine and therefore constitutes unacceptable use. This is especially true when such requests are part of a company process that enables non-users to obtain Gartner insights through Amy, thereby having the intent or effect of avoiding the purchase of additional user licenses.

Acceptable Use
Dawn (Licensed User) frequently travels for her job and prefers to read Gartner content while en route. As a Licensed User, she is permitted to download a PDF version of Gartner content for her personal use within her role, provided PDF capability is available. However, Gartner does not allow Licensed Users to download PDF versions of content for the purpose of distributing them to others, whether inside or outside the company, regardless of the recipient’s license status.

Unacceptable Use
Sally (Licensed User) is an administrator in her company’s IT department and is responsible for providing access to insights within her department. She often forwards Gartner content to colleagues working on key projects and, to facilitate this, has downloaded and stored multiple pieces of Gartner content on a shared server. This is considered unacceptable use because Gartner does not permit downloading and storing its content on internal storage and retrieval systems for others to access, such as interdepartmental servers, company-wide intranets, bulletin boards, SharePoint or similar information storage and retrieval systems.

Frank (Licensed User) has decided not to renew his Gartner license due to budget constraints. Two weeks before his contract end date, Frank browses gartner.com and downloads a large amount of Gartner content for future reference. All Gartner content, including insights, is owned and copyrighted by Gartner. Client companies are permitted to access and view Gartner content only during the license term specified in their Order. Once that license term ends, Licensed Users are no longer permitted to use or store Gartner content and are expected to delete all remaining copies from their internal systems.

Acceptable Use
Frank (Licensed User) wants to provide his product marketing team of three with forecast data for mobile devices for an upcoming strategy meeting. His PowerPoint presentation includes three years of forecast data for two segments and is appropriately sourced to Gartner, marked “company name - Internal Use Only.”  This is considered acceptable use because it involves a summary-level, small excerpt of data from Gartner forecast content, is done on an ad hoc (one-time) basis, and is intended for occasional use by an internal audience of no more than 15 people.

Unacceptable Use
Susan (Licensed User) is the only Licensed User in her Marketing department and is responsible for preparing competitive analysis for her company, primarily supporting product management executives. She is repeatedly asked to: (i) provide more than a summary data excerpt, (ii) import or enter Gartner Market Share content into an internal data warehouse or other internal system, or (iii) post data sets, summaries, or excerpts of Gartner Market Share content to her company's intranet. Each of these requests is considered unacceptable use because Susan is being asked to share Gartner Market Share content on a systematic or routine basis, import it into internal systems or tools, or post it on a company intranet.

REMINDER: This is a baseline license that may vary depending on your purchased Product.