... The brand risk posed by GenAI can come from all angles — ranging from easily spread deepfakes and disinformation to self-inflicted misuse of the technology. Brand leaders must balance opportunity with the tangible risks GenAI presents to protect reputation. Gartner Research ...
Analyst(s): Amber Boyes
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... Most CMOs anticipate GenAI to have a positive impact and are ready to move from pilot to implementation. This research will help you scale by addressing the top three areas for concern: data quality, technology, and talent and ethics. Overview Introduction Analysis Gartner Recommended Reading Gartner Res ...
... This presentation contains survey data about GenAI, indexed and categorized by impact area, such as cost efficiency and governance. CMOs can use this data across implementation and performance benchmarks to strengthen strategic planning for GenAI initiatives and align C-suite stakeholders. Gartner Re ...
Analyst(s): Alexandra Bellis | Benjamin Bloom | Nicole Greene
... Sourcing, procurement and vendor management leaders can use this tool when drafting RFPs for prospective systems integrators for GenAI services. Follow the step-by-step guidance given below to ensure that key requirements are captured to get an optimal proposal from service providers. When to Use Dire ...
... Introducing GenAI into CRM systems not only disrupts employee roles, processes and workflows, but also requires cultural change. Enterprise application leaders are well-positioned to effectively manage this change to ensure smooth adoption, minimize employee resistance and maximize investment. Overvi ...
... Use of GenAI has a disruptive impact on content generation and conversational UI. However, it also has a positive impact when used with digital commerce technologies to leverage their strengths. Application leaders must prioritize their technology investment strategy based on the role and impact of ...
... HR analytics leaders are enthusiastic about the promise of generative AI but face skepticism and concern about data-related risks. HR analytics leaders can use this research to understand and implement GenAI solutions with the greatest potential impact for their functions. Overview Strategic Planning ...
... Tech marketers — more than any other function surveyed — believe the use of generative AI is important to their work, and nearly all surveyed have deployed or are preparing for GenAI. This research collection provides product marketers with insight, quick answers and actionable advice on GenAI. Analysis ...
Analyst(s): Isoke Mitchell | David Yockelson | Elizabeth Jones | Liz Pellegrini | Alan Antin | Rahim Kaba | Molly Beams
... Access Insights Already a Gartner client? Generative AI requires high-performance processing and networking, along with innovative power delivery solutions, driving the demand for semiconductors. Technology and service providers’ product plans must consider electronic design priorities, power implications ...