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Premium Research Sep 2026
... Unmanaged or accidental professional brands create reputations that are unwanted and difficult for CIOs to shake. This brief explains Gartner’s 4D framework to help CIOs understand brand triggers, shed light on their reputation, validate their brand promise with proof, and position themselves as tru ...

Analyst(s):   Leo Brenner   |   Gladys Yeo   |   Shanna Grafeld   |   Gabriela Vogel   |   Daniel Sanchez Reina   |   Rob O'Donohue   |   Alvaro Mello   |   Matthew Colletti   |   Christie Struckman   |   Jennifer Carter   |   Kevin Smith
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Article October 27 2026
... tools in the market, to cut through the hype in a fast-moving technology market. Determine the effort and resources needed for AI deployment, factor in technology costs and pricing models, and calculate hard and soft benefits from AI investments to drive continued success in an evolving AI era. To transform ...
Premium Research Oct 2026
... Personal care brands face growing pressure to capture consumer attention across an increasingly fragmented digital landscape while supporting a seamless path to purchase. CMOs can use this research to benchmark digital marketing performance, identify leading practices, and uncover opportunities to strengthen ...

Analyst(s):   Nikhil Sharma   |   Greg Carlucci
Research May 2026
... Access Insights Already a Gartner client? Highly regulated sectors such as healthcare, banking, and energy lag in AI use, even for basic tasks. Counterintuitively, deploying secure domain-specific language models turns these cautious buyers into the biggest opportunity for product leaders, as DSLMs offer ...

Analyst(s):   Rithvik Kumar
Premium Research Mar 2024
... and cost of specialty drugs and disintermediation from direct contracting and retail competitors. CIO strategy must address the trend of intelligent health and its four imperatives to succeed. Overview Why This Matters Analysis Next Steps Gartner Recommended Reading Gartner Research ...

Analyst(s):   Mandi Bishop
Article September 15 2026
... understand their role in an AI-enabled workplace, they are more likely to engage with change and contribute to successful AI outcomes. AI adoption FAQs Why do employees resist AI adoption? Employees often resist AI because they fear becoming irrelevant. Gartner insights indicate that AI adoption challenges ...
Premium Research Jun 2026
... Service providers that treat context engineering as a secondary capability will fail to differentiate their AI solutions. TSLs who embed context engineering capabilities and accelerators into their delivery model at multiple points will drive accuracy, reliability, and lower costs — ultimately improving ...

Analyst(s):   Tom Coshow   |   Ben Fieselmann
Research Oct 2026
... Access Insights Already a Gartner client? A curated prompt library aids audit teams in transitioning from ad hoc AI use to structured practices. CAEs can optimize audit prompt libraries by focusing on high-value, high-frequency tasks, designing the library interface to drive adoption, and governing prompt ...

Analyst(s):   James Bourke
Research Jun 2026
... Access Insights Already a Gartner client? Regulations, legal jurisdiction, and risk policies prevent organizations from running agentic AI on their most sensitive data. Software engineering leaders must map each workload’s compliance exposure to a deployment path that meets its constraints. Insights ...

Analyst(s):   Alex Coqueiro
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