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Premium Research Jun 2026
... Without organizations changing their ways of working, AI creates an illusion of speed — individual developer productivity goes up while team throughput stays the same. This research examines the reasons causing the divide and offers software engineering leaders an actionable three-step process to close ...

Analyst(s):   Ryuji Yokoyama   |   Manjunath Bhat
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Research Jul 2026
... Access Insights Already a Gartner client? CIOs must scale product-centric delivery to effectively manage AI and agentic systems and the democratization of technology, yet many organizations struggle with the breadth and depth of change required. To succeed, CIOs must master five critical leadership decisions ...

Analyst(s):   Yasaswini Guntupalli   |   Leo Brenner   |   Jaime Capella   |   Neal Solanki   |   Meghna Joshi
Research Jun 2024
... a Gartner client? CMOs should determine whether to transform or iterate their martech and omnichannel strategies in the face of potentially game-changing technologies such as generative AI. This playbook helps CMOs assess risks and benefits before developing a plan. Overview Strategic Planning Assumption ...

Analyst(s):   Audrey Brosnan   |   Suzanne Schwartz
Premium Research Feb 2025
... Generative AI and automation have enabled a new wave of narrative attacks that can damage reputations and create chaos. Product leaders must invest in disinformation security to counter influence operations that have become more rampant. Overview Analysis Gartner Recommended Reading Note 1: Recent Examples ...

Analyst(s):   Dan Ayoub
Premium Research Mar 2024
... requirements for supporting AI transition. It describes the maturity of generative AI (GenAI) implementation, the processes used for fine-tuning large language models (LLMs), as well as the investments in graphics processing units (GPUs) and central processing units (CPUs) for future AI innovations and roadmap ...

Analyst(s):   Consult the Board Research Team
Research Mar 2026
... Access Insights Already a Gartner client? As AI accelerates automation of many DevOps engineer’s tasks, the DevOps engineer must adapt. CIOs and their leadership teams can use this guide to redesign the DevOps engineer job to unlock AI’s potential and reshape the job to focus on strategic collaboration ...

Analyst(s):   Alicia Mullery   |   Tori Paulman   |   Dave Micko   |   Lily Mok   |   Kabeh Vaziri   |   Nabeeha Ahmed   |   Mbula Schoen   |   Aaron Harrison   |   Shawn Murphy
Research Mar 2026
... Access Insights Already a Gartner client? AI success is only possible with clear, relevant context. This guide helps CIOs and IT leaders design the essential context engineer job, detailing the skills, structures, and behaviors needed to maximize value from human-AI collaboration and prepare for a future-ready ...

Analyst(s):   Lily Mok   |   Avivah Litan   |   Alicia Mullery   |   Tori Paulman   |   Jorg Heizenberg   |   Akis Sklavounakis   |   Soyeb Barot   |   Dave Micko   |   Kabeh Vaziri   |   Mbula Schoen   |   Carlie Idoine   |   Rita Sallam   |   Shawn Murphy
Announcement May 27 2026
... recommendations.” Consumers’ growing exposure to GenAI does not necessarily translate into comfort with AI-driven shopping decisions. Seventy-two percent of consumers said “generative AI appears in my internet and app use whether I asked for it or not.” “Consumers are encountering GenAI more often, but ...
Webinar On-Demand
... Are you struggling to bridge the gap between brand strategy and business outcomes in your tech organization? You’re not alone. Many tech companies reduce branding to visual identity or awareness campaigns, disconnecting it from real business results. The Gartner 2023 Brand Leaders Survey reveals that ...

Analyst(s):   Nina Maj Fjordvald   |   Todd Berkowitz
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