... Already a Gartner client? Agentic AI systems are eclipsing traditional search engines, reimagining product discovery for software buyers as AI agents mediate product evaluations. Product leaders must create accessible, consumable product documentation focused on AI discoverability to inform buying decisions ...
Analyst(s): Omar Ansari | Kevin Quinn
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... Gartner client? As AI agents increasingly shape what employees, stakeholders, and buyers see, prioritize, and act on, product marketing leaders face a new challenge. Success will depend on rethinking how they build alignment, develop talent, and influence decision making in an AI-augmented ecosystem. ...
... With AI, relying solely on operational software engineering metrics will optimize for the wrong outcomes and investments. Software engineering leaders should adopt outcome-driven metrics to link software engineering to business value and guide high-impact investments in tools, practices, and talent. ...
... AI-enabled productivity gains often benefit system integrators more than clients. Organizations using a single commercial model may pay for efficiency gains without sharing in the value. Structure implementation SoWs with blended commercial models aligned to the work to capture AI benefits. Insights ...
... Already a Gartner client? AI role-play apps deliver scenario-based practice embedded in seller workflows, providing real-time feedback that reinforces skills, drives consistency, and accelerates revenue. It offers the ability to practice and develop skills and behaviors in a safe environment using real ...
Analyst(s): Shayne Jackson | Doug Bushée | Rachael Buchler | Bill Yetman
... Deliberate application of IT operating models delivers IT outcomes aligned with the enterprise’s strategic objectives. Faced with many competing demands, CIOs can use this guidance to plan and drive the operating model that best achieves their digital ambitions. Overview Introduction Analysis Gartner Re ...
... Employee productivity is not enough. If you want value from AI, you need to reengineer processes, change team structures, renegotiate contracts with providers or change insource/outsource labor mixes. But these pathways to value can vary greatly in effort. Join this session where you’ll learn about a practical ...
... reality is that most manage a sizable, nonproductive long tail of partners. To remedy this, CSOs must deploy AI to optimize partner management and enablement and to free up their teams to invest in high-potential partners. Insights at a Glance Impact Actions How to Execute Success Measures Gartner Recommended ...
... marketing function maturation and its value to the executive leaders and significantly improved the B2B marketing maturity compared to peers. Industry Healthcare Revenue $8B Employees 40,000+ Related Gartner resources Marketing Measurement: Track, Analyze and Optimize ROI CMOs, Prove the Value of Marketing ...