Gartner helped ICON Plc prove the value of their marketing function to their executive leadership.
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Client Story
Proving Marketing Excellence with the Gartner Marketing Maturity Model
Mission Critical Priority
The Global Marketing Officer at ICON Plc turned to Gartner to demonstrate maturity and capability of the marketing function, benchmarking it against other organizations for executive leadership.
How Gartner helped
Leveraged Gartner Maturity Assessment for robust benchmarking, showcasing marketing maturity and progression and receiving tailored advice and action plans.
Business impact
Successfully showcased marketing function maturation and its value to the executive leaders and significantly improved the B2B marketing maturity compared to peers.
Industry
Healthcare
Revenue
$8B
Employees
40,000+
