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Research Sep 2026
... client? Expanding market position requires calibrating AI solution portfolio strategies using a dual-speed playbook for SMEs and large adopters, reflecting divergent risk tolerances and operational complexities. Product leaders should align their AI investments to the operational scale and risk appetite ...

Analyst(s):   Gunjita Mundeja   |   Vibha Chitkara
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Research Oct 2026
... Access Insights Already a Gartner client? AI buying demand has collapsed technology adoption cycles, creating a behavioral divide that requires a dual-mode AI GTM strategy to eliminate resource waste and capture disproportionate market share. This shift optimizes engagement by aligning resource investment ...

Analyst(s):   Suzanne White   |   Kevin Lindsay   |   Michelle Shapiro
Research Oct 2026
... Access Insights Already a Gartner client? Product leaders in the AI infrastructure value chain are paying the hesitation tax due to hangovers from past downturns and limiting their opportunity. Insights at a Glance Analysis Gartner Recommended Reading Gartner Insights Abstract ...

Analyst(s):   Gaurav Gupta
Premium Research Aug 2026
... This report examines how the requirements of technology leaders to help navigate their organizations through the AI era are evolving to manage continuous change under ambiguous circumstances. Acknowledgments Gartner Insights Abstract ...

Analyst(s):   Research Board Research Team
Conference Highlight May 24 2023
... benefits to using generative AI in marketing, such as enhanced creativity and the ability to meet personalization demands, there are also barriers, such as limited trust in AI and mounting ethical and regulatory backlash.” CMOs must prepare for the near-term implications of generative AI in: The Next Year ...
Conference May 26 - 27
... do I secure time on-site with a Gartner analyst? How is Gartner creating an environment of inclusion at its conferences? How does Gartner approach health and safety at conferences? How do I become an exhibitor? ...
Conference November 2 - 3
... do I secure time on-site with a Gartner analyst? How is Gartner creating an environment of inclusion at its conferences? How does Gartner approach health and safety at conferences? How do I become an exhibitor? ...
Premium Research Aug 2026
... Heads of logistics can use this collection of real-world examples to discover how their peers have successfully leveraged AI solutions to deliver logistics priorities and realize significant benefits. Overview Gartner Recommended Reading Gartner Insights Abstract ...

Analyst(s):   Jayashree Thangaiyan   |   Jose Reyes   |   Randy Eck   |   Abdil Tunca
Premium Research Oct 2024
... Microsoft 365 Copilot’s artificial intelligence feature provides meeting summaries, analyses, and provide insights for your Teams meetings. This webinar, targeted at application technical professionals, will review the key capabilities, limitations, risks, and challenges of this tool. Session Description ...

Analyst(s):   Mike Burkett
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