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Premium Research May 2025
... As CMOs invest in brands, the struggle to show value and business outcomes intensifies. This holistic framework defines key areas to communicate a brand health narrative to leaders, outlines metrics to track and presents strategies to show maintaining a healthy brand relies on more than marketing. Overview ...

Analyst(s):   Julie Reeves
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Article July 21 2026
... trust gap and unlock the full value of AI investments with this framework to build an AI flywheel that grounds AI in high-quality data. Fuel AI tools with clean data and human oversight. As Gartner Senior Director Analyst Paul Vignati notes, “When a generic AI suggests a strategy that would kill a live ...
Premium Research Feb 2026
... Leaders responsible for AI are managing AI initiatives and tracking AI techniques and trends across broad business areas. This research maps AI use cases to mainstream AI techniques and emerging AI trends to help leaders manage AI portfolios and technical roadmaps. Insights at a Glance Issue Context ...

Analyst(s):   Ben Yan   |   Gabriele Rigon   |   Maryam Hassanlou   |   Leinar Ramos
Premium Research Sep 2026
... managing the access, autonomy and cybersecurity risks of increasingly capable AI systems. Recent announcements from OpenAI (GPT-6 Astra), CrowdStrike/NVIDIA (SafeMind), and Microsoft (Project Perception) highlight a shift in AI autonomy. Strategic Planning Assumption Analysis Contributors Gartner Recommended ...

Analyst(s):   John Watts   |   Travis Lee   |   Christopher Mixter   |   Sam Olyaei   |   Meghan Hollis   |   Ramon Krikken
Premium Research Oct 2025
... precise sales strategies, automated workflows, deeper market intelligence, which can enhance B2B sales effectiveness and efficiency through advanced AI applications. Insights at a Glance Impact Brief Actions and Cautions How To Extract Value from Conversation Data Success Measures Gartner Recommended ...

Analyst(s):   Adnan Zijadic   |   Steve Rietberg
Research Dec 2025
... Twilio’s combination of omnichannel communications, contextual data, AI frameworks, developer base and technology partnerships make it the company to beat in CPaaS AI. Other CPaaS vendors can catch up with product innovations in agentic AI and vertical-specific partnerships. Overview Analysis Gartner Recommended ...

Analyst(s):   Ajit Patankar   |   Lisa Unden-Farboud
Research Apr 2026
... Access Insights Already a Gartner client? Scaling physical AI in logistics depends on precision, safety, and trust rather than just the technology itself. Supply chain leaders should adapt AI models to the logistics environment by adding logistics reasoning capabilities. Overview Introduction Description ...

Analyst(s):   Federica Stufano   |   Zee Zakaria   |   Simon Tunstall
Premium Research Sep 2026
... GenAI is not just a technological upgrade but a fundamental shift that demands proactive adaptation. Only by strengthening detection, automating compliance, and safeguarding data can CSPs protect enterprise communications and customer privacy. Insights at a Glance Strategic Planning Assumption Issue Imp ...

Analyst(s):   Kameron Chao   |   Jon Dressel
Research Sep 2026
... Access Insights Already a Gartner client? Critical perspective and insight from Jon Chang, Senior Director Analyst Gartner Recommended Reading Gartner Insights Abstract ...

Analyst(s):   Jon Chang
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