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Research Aug 2026
... teams that combine current and future expert roles as they need to deliver data-driven insights and support decision making for their enterprise, in the age of AI. Strategic Planning Assumptions Analysis Research Highlights Contributors Gartner Recommended Reading Gartner Insights Abstract ...

Analyst(s):   Jorg Heizenberg
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Research June 23 2020
... Digital IQ Index June 23, 2020 Personal Care U.S. 2020 Digital marketing leaders need to understand their brand’s performance on digital channels relative to competitors and out-of-category peers. This report benchmarks the digital performance of 106 personal care brands across four key dimensions: site ...
Research Jan 2026
... Insights Already a Gartner client? The manufacturing sector continues to invest in AI-enabled solutions across product engineering and manufacturing operations to accelerate innovation. To successfully compete in the AI vendor race, product leaders must deliver on high-impact use cases with operationally ...

Analyst(s):   Sudip Pattanayak   |   Scot Kim
Premium Research Jun 2026
... The future of banking is being redefined in clear view of incumbent banks by their customers’ use of machines and AI agents. Bank CIOs urgently need to focus on the first stage of machine customers in banking and how the provision of right-time-insights to customers will accelerate the transformation ...

Analyst(s):   Alistair Newton
Research May 2026
... Insights Already a Gartner client? The future of martech success lies not in marketing’s independence, but in forging a dynamic, interdependent alliance with IT. CMOs must work with CIOs to break down silos and co-create resilient, AI-ready strategies that accelerate growth. Insights at a Glance Strategic ...

Analyst(s):   Benjamin Bloom
Premium Research Aug 2024
... origination solutions should vet them for technologies like API-enabled microservices, cloud-native architecture, advanced analytics, and generative and explainable AI. Such features are essential for composability, adaptability, scalability and enhanced risk management. Analysis Next Steps Gartner Recommended ...

Analyst(s):   Derek Frost
Premium Research Apr 2025
... Employees question whether AI tools and technology can increase — rather than erode — fairness in the workplace. CHROs can use this resource to help address employee concerns and assess workforce readiness for GenAI in performance management. Gartner Recommended Reading Gartner Research ...

Analyst(s):   Ben Cook
Premium Research Jul 2026
... procurement, and vendor management leaders must exploit reports of frontier AI model vendors offering free credits to startups. While enterprises aren’t yet receiving these subsidies, vendor flexibility is real. Capitalize on this in negotiations before IPOs drive tighter focus on profitability. Analysis ...

Analyst(s):   Arun Chandrasekaran   |   Jo Ann Rosenberger   |   Hannah Decker   |   Mark O'Neill   |   Rita Sallam   |   Mike Tucciarone   |   John Santoro   |   Eric Goodness   |   Tad Travis
Research Jul 2026
... Access Insights Already a Gartner client? Tech service providers must take into account new pricing structures in order to avoid significant revenue decline as AI impacts value and volumes. Revenue models must mitigate variable volume risk to maintain revenue streams and ensure that digital workplace ...

Analyst(s):   Yanni Karalis   |   David Ackerman
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