Digital marketing leaders need to understand their brand’s performance on digital channels relative to competitors and out-of-category peers. This report benchmarks the digital performance of 106 personal care brands across four key dimensions: site, path to purchase, marketing and social media.
Gartner Digital IQ Index June 23, 2020
Personal Care U.S. 2020
Rankings
106 Brands
Key
-
Genius
-
Gifted
-
Average
-
Challenged
-
Feeble
-
Rank Unavailable
Rank
Brand
Class
1
Pampers
Genius
2
Gillette
Genius
3
Burt's Bees
Gifted
4
Huggies
Gifted
5
Dove
Gifted
6
Colgate
Gifted
7
Aveeno
Gifted
8
Crest
Gifted
9
Oral-B
Gifted
10
SheaMoisture
Gifted
11
Always
Gifted
11
Trojan
Gifted
13
Old Spice
Gifted
14
Dollar Shave Club
Gifted
14
Listerine
Gifted
14
14
18
19
19
21
22
23
23
25
26
27
27
29
30
Digital IQ Score By Dimension
Clear
Key
-
Site & E-Commerce
-
Digital Marketing
-
Mobile & Tablets
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