Gartner for Marketers Research

Gartner Digital IQ Index June 23, 2020

Personal Care U.S. 2020

Digital marketing leaders need to understand their brand’s performance on digital channels relative to competitors and out-of-category peers. This report benchmarks the digital performance of 106 personal care brands across four key dimensions: site, path to purchase, marketing and social media.

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    Rankings

    106 Brands

    Key

    • Genius

    • Gifted

    • Average

    • Challenged

    • Feeble

    Rank

    Brand

    Class

    1

    Pampers

    Genius

    2

    Gillette

    Genius

    3

    Burt's Bees

    Gifted

    4

    Huggies

    Gifted

    5

    Dove

    Gifted

    6

    Colgate

    Gifted

    7

    Aveeno

    Gifted

    8

    Crest

    Gifted

    9

    Oral-B

    Gifted

    10

    SheaMoisture

    Gifted

    11

    Always

    Gifted

    11

    Trojan

    Gifted

    13

    Old Spice

    Gifted

    14

    Dollar Shave Club

    Gifted

    14

    Listerine

    Gifted

    14

    Sonicare

    Gifted

    14

    Tampax

    Gifted

    18

    Tom's of Maine

    Gifted

    19

    Honest

    Gifted

    19

    Sensodyne

    Gifted

    21

    Gillette Venus

    Gifted

    22

    Seventh Generation

    Average

    23

    Hello Products

    Average

    23

    Nivea

    Average

    25

    Nicorette

    Average

    26

    Braun

    Average

    27

    Secret

    Average

    27

    U by Kotex/U by Camelia

    Average

    29

    NicoDerm CQ

    Average

    30

    Billie

    Average

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