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Research Apr 2026
... Access Insights Already a Gartner client? The next frontier for computer vision belongs to adaptive, context-aware visual intelligence that delivers true semantic reasoning. Product leaders must pivot to edge-native GenAI and vision language models to eliminate cloud-hosting bottlenecks and secure rea ...

Analyst(s):   Alizeh Khare   |   Laura Heath   |   Gunjita Mundeja   |   Milly Xiang   |   Nick Ingelbrecht   |   Akhil Singh
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Research Nov 2025
... Already a Gartner client? AI is fundamentally changing how procurement operates, requiring new strategic competencies. CPOs must prioritize data quality and governance, evolve toward a digital-first culture and increase procurement risk thresholds to deliver new business impacts in an AI-first world. Analysis ...

Analyst(s):   Micky Keck   |   Magnus Bergfors
Research Sep 2026
... IT procurement leaders face value leakage as vendors use legacy contracts to shift AI liability downstream and commercialize workflows. To stop exploitation, leaders must follow four negotiation rules, unbundle the AI triad, and establish a shared responsibility matrix across SaaS and SI deals. Insights ...

Analyst(s):   Rajib Gupta   |   Nathan Davie
Research Oct 2026
... Access Insights Already a Gartner client? Most supply chain organizations are experimenting with AI through disconnected initiatives. This research brings together four emerging AI-enabled performance management capabilities into a single leadership blueprint, helping CSCOs and heads of supply chain ...

Analyst(s):   Ankur Mehta
Research Nov 2026
... Already a Gartner client? AI generation is now standard across leading low-code platforms, so it no longer separates vendors. This research gives software engineering leaders a six-step method to select one that can build, maintain, govern, verify, integrate, and cost control trusted AI output at scale. Insights ...

Analyst(s):   Nitish Tyagi   |   Kyle Davis   |   Kelli Smith   |   Adrian Leow
Research Nov 2026
... ServiceNow’s shift to AI-native packaging, hybrid subscription and consumption-based licensing and pricing dependencies is making costs harder to forecast. To mitigate pricing risks and improve budget predictability, heads of IT procurement must establish governance over licensing metrics, AI consumption and ...

Analyst(s):   Samantha Ruiz   |   Domenico Scriva   |   Justin Galentine   |   Tyler Smith
Research Sep 2026
... Already a Gartner client? Communications service providers are seeking AI-enabled solutions for real-time, autonomous customer engagement and revenue growth. This report showcases the use cases and critical capabilities of CSP AI-enabled marketing and sales solutions and evaluates the current standing ...

Analyst(s):   Pulkit Pandey   |   Khurram Shahzad
Premium Research Feb 2024
... The personal care market is expanding, presenting an opportunity for digital marketing leaders to capture consumer attention. Learn how top personal care brands optimize digital marketing strategy through refreshing paid keywords, leaning into video advertisements and leveraging influencer content. ...

Analyst(s):   Greg Carlucci   |   Karen Lee   |   Nicole Coskren
Research Oct 2025
... Access Research Already a Gartner client? Technical debt in integration poses a significant challenge for organizations seeking greater agility and operational efficiency to keep pace with rapidly changing technology landscapes. This research guides software engineering leaders on effectively managing ...

Analyst(s):   Keith Guttridge   |   Andrew Humphreys   |   Shrey Pasricha
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