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Premium Research Jun 2026
... AR’s relationship with sales is underdeveloped, limiting its ability to track true business value. By utilizing agentic AI to deliver insights directly into sales workflows, AR can transform this critical partnership and accurately track the outcome-based metrics that matter most, such as impact on revenue ...

Analyst(s):   Barry Murphy
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Research Jun 2026
... Access Insights Already a Gartner client? Marketing spend on demand generation targeting existing customers can be a money pit. AI-powered listening offers a goldmine of insights that increases targeting efficiency to lift conversion rates for customer cross-sell or upsell opportunities. Insights at ...

Analyst(s):   Maria Marino
Premium Research May 2026
... Bank CIOs cannot scale AI on top of unmanaged data estates. Scaling requires governed, reusable data products that are consumable by both humans and machines. Sustaining data products requires CIOs to translate spend into P&L language to protect funding and earn ongoing support to scale. Insights at ...

Analyst(s):   Peter Ryan   |   Sudarshana Bhattacharya
Article August 26 2026
... Optimizing for the Wrong Future Winning in the AI era requires more than supply chain automation. It requires preparing for supply chain autonomy. August 26, 2026 AI adoption alone won’t create competitive advantage Supply chain leaders are investing heavily in AI and under intense pressure to deliver ...
Premium Research Feb 2026
... All AI discussions should start with the question: “What is the cost of an error”? Answering this question leads to an acceptable frequency of errors in the application, which in turn clarifies the reliability requirements and value needed to justify investments and risks. Insights at a Glance Issue ...

Analyst(s):   Birgi Tamersoy   |   Leinar Ramos
Research Jun 2026
... Access Insights Already a Gartner client? Scaling AI use cases inflates data preparation costs and complexity, introducing severe compliance and security vulnerabilities, and eroding ROI. Heads of EA must adopt reusable patterns instead of monolithic models and embed automated guardrails directly into ...

Analyst(s):   Andrei Razvan Sachelarescu
Research May 2026
... Gartner client? CMOs must stop relying on external agencies for routine website management. By leveraging modern digital experience platforms and using AI to handle web optimization, UX, and SEO tasks, marketing leaders can decrease agency spend and focus teams on strategic digital initiatives. Insights ...

Analyst(s):   Halle Stern   |   Kassi Socha
Research Jun 2026
... Access Insights Already a Gartner client? AI coding agents require curated context to operate effectively. Software engineering leaders should guide teams to define a context layer, operationalize it into reusable skills and plug-ins, and make it available through a governed internal marketplace. Insights ...

Analyst(s):   Nitish Tyagi   |   Neha Agarwal
Premium Research Jul 2026
... process for many organizations remains difficult to track and reconcile due to fragmented data and is further complicated by evolving regulations. Adopting AI-driven intercompany capabilities through financial close and consolidation solutions unifies data from different systems, automates data entry and brings ...

Analyst(s):   Renata Viana
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