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Premium Research Nov 2019
... Use this interactive tool to view how CMOs from nine industries allocate their marketing budget across marketing channels such as website, mobile marketing, social marketing and advertising. Overview What It Is Directions for Use Recommended by the Authors Gartner Insights Abstract ...

Analyst(s):   Anna Maria Virzi   |   Ewan McIntyre
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Research Jul 2020
... real-world-based cost optimization ideas for execution using digital twins and/or IoT. The ideas included extend across functional areas such as maintenance optimization and process improvement, as well as a broad range of vertical industry uses. Overview Directions for Use Recommended by the Authors Gartner ...

Analyst(s):   Benoit Lheureux   |   Alfonso Velosa
Research Oct 2025
... Gartner client? As a CIO, you’re expected to deliver value with AI — even if the technology and your people aren’t ready. Use the insights from Gartner’s IT Symposium/Xpo keynote to navigate AI readiness and human readiness, so you can find, capture and sustain value along the “golden path.” Insights at a ...

Analyst(s):   George Brocklehurst   |   Frances Karamouzis   |   Alastair Woolcock   |   Helen Poitevin   |   Gaurav Gupta   |   Soyeb Barot   |   Rajesh Kandaswamy   |   Mary Mesaglio   |   Don Scheibenreif   |   Hung LeHong   |   Alicia Mullery   |   Mukul Saha   |   Nate Suda   |   Daryl Plummer   |   Ran Xu
Premium Research Jan 2024
... insurance and as new technologies such as GenAI emerge, it is imperative that insurance CIOs identify the right use cases to meet their business objectives. This tool provides examples of how the industry is implementing various types of AI for success. Gartner Research ...

Analyst(s):   Kimberly Harris-Ferrante
Research Jan 2020
... trends for the K-12 education industry in 2020, and provides recommendations for K-12 education CIOs pursuing digital strategy execution. Analysis Our Top Five Trends in K-12 Education for 2020 Trend 1: Skills-Based Curriculum Trend 2: AI Is Here Trend 3: Adaptive Learning Trend 4: E-Sports for K-12 ...

Analyst(s):   Kelly Calhoun Williams
Research Mar 2017
... Revenue, Not Just Reduce Costs Finding No. 2. Service Industries Have the Most to Gain From Process-Centric Technologies Finding No. 3. An Integrated View of Process That Cuts Across Organizational Boundaries Delivers Greater Benefits Combine Technologies for Greatest Impact Methodology Definitions Gartner ...

Analyst(s):   Janelle Hill   |   Bruce Robertson
Premium Research Mar 2024
... Product leaders who clearly differentiate how they add value and solve the business challenges of their oil and gas customers will stand out. Product leaders undertaking product development and marketing activities targeting oil and gas should use this research to guide their positioning statements. ...

Analyst(s):   Rich McAvey
Premium Research Aug 2024
... Retail banks face merging disruptive market forces, spanning customer value shifts, competitor moves and macroenvironment uncertainties. This downloadable presentation provides crucial insights into more than 30 drivers retail banking leaders must consider to accelerate their organization’s success. ...

Analyst(s):   Jeff Casey
Premium Research Apr 2024
... struggle to track shifting CIO priorities across their target industries. Product leaders can use this roundup of research based on 2024 Gartner CIO and Technology Executive Survey results to inform and align go-to-market strategies with industry CIOs’ most pressing priorities. Analysis Research Highlights ...

Analyst(s):   James Ingham
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