... Gartner client? The technologies and data available to advertisers are undergoing disruption, forcing chief marketing officers to adapt. Use this HypeCycle to assess advertising technology investments that can support marketing in a world increasingly impacted by artificial intelligence tools and applications ...
Analyst(s): Quentin Moses | Mike Froggatt
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... PMOs must evolve their functional capabilities to cope with shifting enterprise needs. This roadmap will help PMO leaders create a plan to mature their PMOs from a project-focused, execution function to a value orchestrator and, in doing so, modernize their mandates, processes and technologies. Overv ...
... Access Research Already a Gartner client? RevOps enablement suites help early-stage company tech CEOs manage end-to-end revenue operations across marketing, sales and support. This Market Guide reviews key capabilities and vendor examples that integrate go-to-market operations, avoiding the issues fac ...
... Transitioning from individual offerings to a portfolio is a challenge for many product marketers. To shift to impactful portfolio messaging, product marketers need to communicate the business value of the overall portfolio by highlighting portfolio synergies and the next logical purchases. Overview ...
... Risks and opportunities abound in the current rapidly changing business landscape. The need to protect the business while fostering innovation calls for strong, adaptable leadership. CFOs can leverage these trends to gain insights and adjust their priorities. Overview What You Need to Know Contributors ...
... Modernizing legacy code such as COBOL is a significant challenge for organizations seeking to increase agility and reduce technical debt. Software engineers delivering modernization initiatives can achieve valuable benefits by using AI to assist with documentation, testing and code transformation. Overview ...
... Access Research Already a Gartner client? Just stopping by? I&O leaders need to assess providers’ support for end-to-end WAN solutions, from enterprise sites to business applications, including MPLS, internet, cloud interconnect, managed, software-defined WAN and network function virtualization services ...
Analyst(s): Karen Brown | Bjarne Munch | Lisa Pierce
... With B2B buyers and users increasingly looking for B2C-level experiences, a good user experience is more essential than ever. In this month’s Time to Value, Gartner analyst Will Grant discusses critical findings from the Gartner UX survey that product managers must be aware of and respond to. Gartner ...
... craft an outcome-focused story that conveys key business goals, in contrast to a traditional technology-focused RFP approach. When to Use Directions for Use Gartner Recommended Reading Gartner Research ...