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Premium Research Aug 2024
... capabilities. CIOs can use the RFP template and customizable vendor questionnaire to make informed software-buying decisions. When to Use Directions for Use Gartner Recommended Reading Gartner Research ...

Analyst(s):   Chet Geschickter   |   Lillian Oyen-Ustad
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Research Aug 2024
... Access Research Already a Gartner client? Digital business requires digital product management. Executive leaders responsible for innovation can use this research to adopt and foster the lean startup approach to increase digital product success. Overview Introduction Analysis Gartner Recommended Reading ...

Analyst(s):   Owen Chen   |   Erin Neus-Cheong
Premium Research Apr 2024
... into customer needs and guidance on areas of mutual opportunity. To structure and launch a CAB that fosters ongoing participation and creates benefit for all parties, product marketers should take these 12 steps. Overview Gartner Recommended Reading Gartner Research ...

Analyst(s):   Maria Marino   |   Michael Dominy
Premium Research Jul 2024
... Despite improvement in supporting executive-level decisions, FP&A faces stiff competition for decision-maker mind share as D&A capabilities spread. Excellence as an FP&A leader requires turning financial planning and financial analysis into a discipline that all decision makers practice. Overview Introduction ...

Analyst(s):   Mallory Bulman   |   Grace Gstalder   |   Brian Stickles
Conference September 08 2023
... Outcome-Driven Metrics to Drive Value for Identity and Access Management Organizations often find it difficult to determine the security and business value directly related to identity and access management (IAM) investments. Security and risk management (SRM) leaders responsible for IAM can use outcome-driven ...
Premium Research Apr 2025
... leaders should use this research to evaluate TMS solutions specialized in managing international transportation. Market Differentiators Considerations for Technology and Service Selection Notable Vendors Gartner Research ...

Analyst(s):   Sergio Coelho   |   Oscar Sanchez Duran   |   Brock Johns
Premium Research Oct 2024
... With this research, digital marketing leaders can identify solutions that meet their customer profile management, personalization and analytical needs for powering multichannel campaigns. Overview What You Need to Know Analysis Acoustic Acquia Adobe Bloomreach Braze Cordial Insider Iterable MessageGears ...

Analyst(s):   Tia Smart   |   Julia Multedo   |   Suzanne Schwartz   |   Audrey Brosnan   |   Greg Carlucci   |   Julian Poulter
Research Mar 2024
... innovation teams is one of the most challenging aspects of any innovation effort. Executive leaders can follow these best practices to determine options for resources, skills and job roles to achieve sustainable innovation success. Overview Introduction Analysis Gartner Recommended Reading Gartner Research ...

Analyst(s):   Apoorva Chhabra   |   Mordecai .   |   Gunjita Mundeja
Premium Research Jan 2025
... trends This assessment plots 20 of the most prominent use cases for generative AI in marketing against value and feasibility. CMOs can use this evaluation for strategic conversations with their teams, cross-functional stakeholders and IT peers to help guide prioritization and investment decisions. Gartner ...

Analyst(s):   Nicole Greene   |   Alan Lopez   |   Andrew Frank
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