... Business trends such as building financial resilience, modernizing IT operating models and redefining industry partnerships will impact institutions in 2025. CIOs can use this research to shape IT strategy, improve operating margins, optimize IT capabilities and ensure responsible use of AI. Overview What ...
Analyst(s): Marlena Brown | Terri-Lynn Thayer | Robert Yanckello | Paul Riley | Grace Farrell
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... Account-based marketing is a popular B2B go-to-market strategy for product marketers to boost regional growth, but difficult to scale in the field. This research uses Gartner’s ABM benchmarks and provides solutions to common alignment and resourcing challenges. Overview Introduction Analysis Gartner ...
... Supply chain planning leaders responsible for implementing SCP solutions should use this research to understand the market and address their needs to configure, integrate, implement and upgrade SCP applications. Overview Market Definition Market Description Market Direction Market Analysis Representative ...
Analyst(s): Jan Snoeckx | Caleb Thomson | Brenda Westbrook
... Join analyst Larry Cannell for an in-depth examination of Microsoft 365 Copilot’s extensible architecture and how developers or products can incorporate application functions and information within the Copilot experience. This session is designed for application technical professionals. Session Description ...
... Interest in Copilot for Microsoft 365 is surging. However, as more becomes known about this generative AI product, several “gotchas” are emerging that could undermine its value and increase risk. Application technical professionals must understand these “gotchas” and how to mitigate them. Overview Analysis ...
Analyst(s): Sebastian Kempf | Max Goss | Larry Cannell
... increase spending in 2025 compared with 2024. CIOs can learn how peers answered and plan their own 2025 technology investments. Data Insights Directions for Use About This Research Recommended by the Authors Gartner Research ...
Analyst(s): Melissa Rossi Wood | Daniel Sanchez Reina
... Access Research Already a Gartner client? IT decoupling can bring little benefit with additional risks to the business if organizations do not assess it carefully. CIOs and their SRM leaders should use this research to avoid three common pitfalls forIT decoupling in China. Overview Introduction Analysis ...
... Executive leaders face high expectations for achieving value from AI. To succeed, they must tackle its impact on work, workforce readiness, skills, role and organizational model changes. This initiative will show how human-centric AI and organizationwide agile learning strategies will lead to value. ...
... Customer data platforms address marketing’s long-standing data challenges by collecting, unifying, segmenting and activating customer data across devices, channels and enterprise data applications. CMOs should use this research to evaluate vendors across 13 critical capabilities. Overview What You Nee ...
Analyst(s): Lizzy Foo Kune | Benjamin Bloom | Adriel Tey | Suzanne White | Rachel Smith | David Walters