... Access Research Already a Gartner client? Traditional sales funnels or digital-only buyer journeys are no longer enough to capture the attention and trust of time-constrained SMB decision makers. CSPs can drive SMB acquisition and growth with human-augmented digital buyer journeys that seamlessly blen ...
Analyst(s): Mounish Rai | Khurram Shahzad
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... Access Research Already a Gartner client? Organizations continue to face significant SaaS price hikes. Vendors attribute uplifts to three primary reasons: new generative AI features, inflation and sustainability costs. This research helps sourcing, procurement and vendor management leaders understand ...
... Access Research Already a Gartner client? Executive leaders face negotiations with strategic technology vendors who gain an advantage by utilizing proven strategies, tactics and knowledge. This research provides executive leaders with three steps to establish control of negotiations to drive optimal o ...
... Life sciences manufacturer CSCOs are exploring options as they build out risk management capabilities and start implementing initiatives to strengthen risk management. CSCOs can use this research to understand focus areas that their peers are prioritizing as part of their risk management strategies. ...
... Access Research Already a Gartner client? International expansions can stall when tech CEOs fail to adequately adapt their software product and operational support systems to new geographies. This document examines common prelaunch blind spots and provides recommendations to maximize chances of succes ...
... Cloud migration can be seen as a journey of well-defined pathways that deliver desired business outcomes. Executive leaders should use this collection of research to begin building an understanding of how to transform and take full advantage of what cloud provides. Analysis Research Highlights Note 1. ...