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Premium Research Mar 2025
... CHRO is part of the enterprise race to deliver AI outcomes safely and at scale. Use this article to understand your role and how to set the right pace for your AI race by focusing on desired business, behavioral and workforce readiness outcomes. Gartner Recommended Reading Gartner Research ...

Analyst(s):   Eser Rizaoglu
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Premium Research Jan 2025
... Existing customers are expected to generate over half of 2025’s revenue growth for a majority of large tech providers, yet confidence in the execution of customer marketing programs is low. Product marketing leaders must prioritize top-performing customer marketing programs to exceed growth goals. Data ...

Analyst(s):   Susan Graeme
Research Mar 2025
... result in inefficiency and risks. This research helps FP&A leaders establish a strategic framework that enables finance to leverage Power BI effectively for improved analytics and informed decision making. Overview Introduction Analysis Gartner Recommended Reading Gartner Research ...

Analyst(s):   Matthew Mowrey
Premium Research Feb 2024
... channel-specific issue resolution. For customers, FCR includes all aspects of their journey. To ensure FCR measurements reflect multichannel journeys, combine customer survey, qualitative and quantitative data. Overview Introduction Analysis Gartner Recommended Reading Note 1: FCR for B2B Organizations Gartner ...

Analyst(s):   Christopher Sladdin   |   Brady Holbrook
Premium Research May 2024
... Interactive demos can reduce sales cycle times, but choosing the right approach for your GTM strategy requires care. Product marketers can use this research to determine the right interactive demo type for their buyers by mapping product experiences to various buying jobs across the buying journey. ...

Analyst(s):   Dan Gottlieb   |   David Yockelson
Premium Research Jan 2024
... November 2023. In February 2023, both vendors were included in the Magic Quadrant for Network Services, Global. Colt’s customers should assess the potential impact of the transaction on their company. Key Background Considerations for Technology and Service Selection Gartner Recommended Reading Gartner Research ...

Analyst(s):   Bjarne Munch   |   Danellie Young
Premium Research Aug 2024
... IT sourcing and procurement skills are often underdeveloped, with much knowledge acquired through trial and error. Many organizations fail to identify, assess and remediate these issues. IT sourcing, procurement and vendor management leaders can use this tool to train talent for the future. When to Use ...

Analyst(s):   Joanne Spencer   |   Charity Hooper
Premium Research Feb 2025
... Speed without flexibility results in short-lived advantage. Product leaders who proactively and continuously create time advantage for clients maximize sustainable speed for long-term enterprise success. Overview Strategic Planning Assumptions What You Need to Know Gartner Recommended Reading Gartner Research ...

Analyst(s):   Chrissy Healey   |   John Santoro
Premium Research Apr 2025
... Traditional requests for proposals are not business buyers’ primary approach to software acquisition. This interactive tool lets product leaders explore business buyers’ preferred software purchase approaches to help refine their go-to-market tactics in response to evolving acquisition approaches. Data ...

Analyst(s):   Hank Barnes   |   Mansimran Narang
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