Published: 21 May 2024
Interactive demos can reduce sales cycle times, but choosing the right approach for your GTM strategy requires care. Product marketers can use this research to determine the right interactive demo type for their buyers by mapping product experiences to various buying jobs across the buying journey.
Changes in buyer behavior require product value to be showcased more quickly than possible via traditional “live” production demos. Product experiences help prospective users and buyers to effectively and swiftly see the value of products.
It is critical to choose the right demo type and craft the right demo content for every buying job as different interactive demo types address different audience needs at different points within a buying process.
Free offers — free trials and freemium pricing — are not always applicable due to product complexity or internal security requirements. Live demos are critical to sales-led motions but can
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