... Email ranks as a top channel for supporting marketing objectives, but rising volumes and stricter inbox filtering are affecting open rates. Digital marketing leaders can use this research to create a project plan to improve the performance of their email marketing strategy toward enterprise goals. Overview ...
Analyst(s): Matt Moorut | Ankita Soni
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... in China can discover unique solutions that show GenAI’s potential to enhance user experiences, automate processes and drive digital transformation for their organizations. Overview Strategic Planning Assumptions Analysis Gartner Research ...
... will disrupt chief sales officers’ customer engagement strategy, risking revenue loss through misalignment. CSOs must adapt their engagement approaches for new machine customer behaviors. Overview Strategic Planning Assumptions Introduction Analysis Gartner Recommended Reading Note 1: Illustrative List of ...
... administrative or excessively empowered accounts remain one of the primary targets of attackers and are often responsible for significant breaches. Security and risk management leaders responsible for identity and access management should use PAM tools to safeguard privileged accounts. Analysis Research Highlights ...
Analyst(s): Michael Kelley | Abhyuday Data | Felix Gaehtgens
... unstructured data, revamp their storage infrastructure, prepare for generative AI and leverage public cloud. This research provides three options to tackle these challenges and offers guidance on effectively preparing unstructured data for future requirements. Overview Strategic Planning Assumptions Introduction ...
... alternatives to VMware’s server virtualization platform due to licensing changes and the acquisition by Broadcom. I&O leaders can use this research for contingency planning that encompasses current and future workloads. Overview Introduction Impacts and Recommendations Gartner Recommended Reading Note ...
... capabilities. This research helps infrastructure and operations leaders understand those capabilities and choose the right type of storage deployment for their GenAI use case. Overview Strategic Planning Assumption Introduction Impacts and Recommendations Gartner Recommended Reading Gartner Research ...
... Access Research Already a Gartner client? Just stopping by? While many organizations have had formal innovation programs for several years, scaling proven ideas to fully commercialized or deployed solutions has been a constant challenge. Executive leaders should use the recommendations in this research ...
... CMOs allocate 25% of their marketing budget for major resources to technology investments despite market uncertainty and lagging returns from existing investments. CMOs can use this research to embody winning traits of successful CxO-CIO partnerships and drive desired returns from digital initiatives ...