Published: 22 February 2024
CMOs allocate 25% of their marketing budget for major resources to technology investments despite market uncertainty and lagging returns from existing investments. CMOs can use this research to embody winning traits of successful CxO-CIO partnerships and drive desired returns from digital initiatives.
According to the 2023 Gartner Strengthening CxO Digital Leadership Survey, the majority of CMOs believe they should be responsible for a variety of digital leadership activities. The top activities include building a digital business strategy (94%), fostering data-driven decision-making (94%) and improving customer experience (93%).
Despite high digital leadership ambitions, CMOs rate themselves poorly across all digital leadership activities as compared to their CIOs. In fact, some gaps in leadership ambitions and self-reported digital proficiencies are higher than 45 percentage points.
Senior executive or CxO mindsets, beliefs and execution behaviors toward digital initiatives can be grouped into four distinct
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Analysts:
Akanksha Borawake, Aparajita Mazumdar
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