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Premium Research Jan 2025
... Digital experience platforms help to manage how customers and business partners interact with digital marketing and authenticated experiences. This research will help customer experience leaders to identify vendors that meet their organizational needs across web, mobile and other digital channels. St ...

Analyst(s):   Varsha Mehta   |   John Field   |   Irina Guseva   |   Mike Lowndes
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Research Jul 2017
... Already a Gartner client? This Hype Cycle analyzes the trends in information and communication technology in China, focusing on the impact, adoption pattern and maturity of 22 technologies. Analysis What You Need to Know The Hype Cycle The Priority Matrix Off the Hype Cycle On the Rise Enterprise Agile ...

Analyst(s):   Kevin Ji   |   Roger Sheng
Research Apr 2021
... Established WEM vendors still dominate procurement shortlists, but many others, including niche WEM vendors, contact-center-as-a-service providers and suppliers of customer engagement center software, are becoming viable alternatives. Application leaders should study this report before choosing. Stra ...

Analyst(s):   Mark Dauigoy   |   Kim Dans   |   Jim Davies   |   Jim Robinson
Research Nov 2021
... of product teams. We provide examples from three organizations where applications and software engineering leaders redesigned resourcing approaches for effective outcome delivery in product management. Gartner Insights Abstract ...

Analyst(s):   Applications and Software Engineering Research Team
Research Sep 2020
... A cloud center of excellence is a best practice for facilitating successful cloud adoption. Enterprise architecture and technology innovation leaders should create a CCOE to facilitate execution of their organization’s cloud strategy. Gartner Insights Abstract ...

Analyst(s):   David Smith
Premium Research Apr 2025
... more workers to build them. Digital workplace leaders can leverage the insights in this downloadable presentation to better understand how to use NCABs for driving innovation and agility. Overview Gartner Recommended Reading Gartner Research ...

Analyst(s):   Sohail Majumdar   |   Joe Mariano   |   Jason Wong
Premium Research Mar 2025
... As CDPs evolve beyond martech into strategic enterprise investments, buyers must assess cost-to-value for cross-functional stakeholders. This research helps CMOs select platforms to support enterprise tech and data needs, enhancing customer-facing functions and upstream business applications. Market ...

Analyst(s):   Audrey Brosnan   |   Adriel Tey   |   Suzanne White   |   Benjamin Bloom   |   Lizzy Foo Kune   |   Rachel Smith   |   David Walters
Research Feb 2021
... greatly enhance customer service operations in a multitude of ways. This infographic identifies 18 use cases for leveraging AI within customer service operations. Application leaders can use it as a starting point to prioritize opportunities. About This Research Recommended by the Authors Gartner Insights ...

Analyst(s):   Bern Elliot   |   Brian Manusama
Premium Research Jan 2025
... s transformational capabilities, most AI products fail to move from proof of concept to production. This one-minute video offers CIOs best practices for scaling GenAI, including prioritizing use cases and focusing on business outcomes. Gartner Recommended Reading Gartner Research ...

Analyst(s):   Arun Chandrasekaran
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