... programs and orchestrate customer engagement. CMOs can leverage this research to assess market maturity and AI innovations and to identify optimal vendors for strategic growth. Market Definition/Description Magic Quadrant Vendor Strengths and Cautions Act-On Software Adobe BUSINESSNEXT Creatio Freshworks HubSpot ...
Analyst(s): Jeff Cohen | Alan Lopez | Upasna Chandna | Nicholas Mortensen | Sarah Brennan
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... outlines the CIO’s next 18-month agenda, identifying job obstacles and strategies to overcome them. It details their ambitions, the paths to achieve them, and the technologies involved. Additionally, it examines the budgets required to achieve critical business outcomes, ensuring a clear understanding ...
Analyst(s): Hung LeHong | Daniel Sanchez Reina | Chris Howard | Mandi Bishop | Kris van Riper
... Access Research Already a Gartner client? Cybersecurity leaders face operational challenges and attacks aimed at identity and access management systems. These Cool Vendors demonstrate innovative ways of identifying real-time security risks, mitigating threats, and adopting new approaches to identity w ...
Analyst(s): Rebecca Archambault | Steve Wessels | Brian Guthrie | Paul Rabinovich | Nathan Harris | Yemi Davies
... Access Research Already a Gartner client? Becoming a more digital enterprise starts with a clear ambition. Is the enterprise leveraging digital to optimize its current business or to transform creating net new products, services and business models? CIOs in midsize enterprises can use this research as ...
... Inefficiencies in sales processes often cost midsize enterprises potential revenue. This research outlines two actionable ways CIOs can optimize sales processes through analytics and automation, boosting topline revenue. Overview Introduction Analysis Gartner Recommended Reading Gartner Research ...
... Already a Gartner client? Just stopping by? With the market for GenAI solutions maturing, and vertical solutions for specific industry needs being developed, CIOs face the tough task of selecting the most suitable vendor and solution. Comparing industry requirements against technical and large-language-model ...
Analyst(s): Tony Sheehan | Kimberly Harris-Ferrante | Arun Chandrasekaran | Ellen Eichhorn
... Already a Gartner client? In 2025, AI and unified data are fueling significant change in multichannel marketing hubs. CMOs must weigh new opportunities for impact against ongoing uncertainty and risks. Use this research to inform profitable, competitive strategies and guide martech investment decisions. ...
Analyst(s): Suzanne Schwartz | Audrey Brosnan | Matt Moorut | Greg Carlucci | Tia Zervas | Julia Multedo | Julian Poulter
... Many organizations have implemented agentic AI, but few report clear value. Most enterprise application leaders are exploring its impact. This research highlights beneficial agentic AI use cases to support leaders in making informed, strategic decisions. Overview How to Use Use-Case Scoring Breakdown Pi ...