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Article October 06 2026
... operating on the belief that open markets, global diversification and increasingly integrated operations would naturally create resilience are over. We are now experiencing a “trust recession,” where declining trust between nations, institutions, ecosystems and markets is reshaping how global business ...
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Article December 15 2025
... By Matt Wakeman | July 23, 2025 Marketing mix modeling reveals the true drivers of sales Marketing mix modeling (MMM) has guided brands since the 1980s, to measure marketing’s impact on sales. However, many CMOs hold onto outdated views that MMM is slow and costly. In 2025, modern MMM can accelerate ...
Research Sep 2025
... Access Insights Already a Gartner client? End-user spending for the information security market is expected to grow to $244 billion in 2026, with a constant currency growth of 11.6%. The market will reach $322 billion by 2029, with a CAGR of 10.0% in constant currency between 2024 and 2029. Overview ...

Analyst(s):   Rahul Yadav   |   Shailendra Upadhyay   |   Frank Marsala   |   Sean ONeill   |   Ruggero Contu   |   Akshita Joshi   |   Christian Canales
Premium Research Sep 2025
... Glance Overview AI Position Noteworthy Events, Key Initiatives and Activities Top Strengths and Challenges Trending Topics Vendor Market Coverage Notes 1: Huawei’s 2024 and 2025 Noteworthy Events Tracked by Gartner Gartner Research ...

Analyst(s):   Peter Liu   |   Evan Zeng   |   Carolin Zhou   |   Arnold Gao
Research Aug 2025
... 16.5% year over year to $160.3 billion in 2025. This increase is driven by robust demand for AI-related advanced node wafers and packaging, coupled with pull-in orders associated with potential tariff impacts from the broader non-AI-related semiconductor market. Overview Forecast Data Summary Forecast ...

Analyst(s):   Thomas Chiang   |   Yashika Goyal
Research Jun 2025
... Access Insights Already a Gartner client? Server market spending is projected to reach $369 billion in 2025, following $234 billion in 2024. This reflects a year-over-year change of 59.5% in constant currency, with a 20.2% five-year CAGR through 2029. The focus on AI capacity will outweigh any impacts ...

Analyst(s):   Adrian O'Connell   |   Amit Goyal
Research Jun 2025
... business pause on net-new spending due to macroeconomic uncertainties in some markets. This will not impact overall growth, due to ongoing AI/GenAI digitization initiatives, and IT spending is projected to be 5.4 trillion in 2025, growing 0.6% faster than previously estimated, reaching 8.7%. Overview Table ...

Analyst(s):   Srujan Akurathi   |   Linglan Wang   |   Arunasree Cheparthi   |   Amarendra .   |   Adrian O'Connell   |   Megan Fernandez   |   Inna Agamirzian   |   Grigory Betskov   |   Ranjit Atwal   |   John Lovelock
Research Jun 2025
... Access Insights Already a Gartner client? The worldwide enterprise application software market will grow at 11.1% in 2025 and will reach $722 billion by 2029. The uncertain business environment will impact short-term growth, but the five-year CAGR of 12.5% (2024-29) remains robust due to continued investments ...

Analyst(s):   Roland Johnson   |   Alexandre Oddos   |   Chris Pang   |   Jim Hare   |   Kevin Quinn   |   Radu Miclaus   |   Craig Roth   |   Arunasree Cheparthi   |   Anand Chouksey   |   Balaji Abbabatulla   |   Amarendra .   |   Julian Poulter
Research Aug 2025
... efficiency and the rapid rise of specialized models will drive significant growth in GenAI model spending. As a result, the market for GenAI models is projected to grow from $14 billion in 2025 to $75 billion by 2029. Overview Forecast Data Summary Forecast Model Summary Influencing Factors and Assumptions Gartner ...

Analyst(s):   Radu Miclaus   |   Arunasree Cheparthi   |   John Lovelock
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