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Research Jul 2025
... Access Insights Already a Gartner client? AI PCs are reshaping the market, but adoption in 2025 is slowing due to tariffs and VUCA-driven PC buying pauses. Shipments share is set to jump from 16% in 2024 to 96% by 2029, driven by x86 in the business segment, while Windows on Arm AI laptops will mostly ...

Analyst(s):   Namrata Banerjee   |   Rounak Bhattacharyya   |   Ranjit Atwal   |   Rishi Padhi
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Research Aug 2025
... Access Insights Already a Gartner client? The worldwide enterprise application software market will grow at 11.1% in 2025 and will reach $722 billion by 2029. The uncertain business environment will impact short-term growth, but the five-year CAGR of 12.5% (2024-29) remains robust due to continued investments ...

Analyst(s):   Amarendra .   |   Balaji Abbabatulla   |   Roland Johnson   |   Chris Pang   |   Alexandre Oddos   |   Jim Hare   |   Radu Miclaus   |   Julian Poulter   |   Craig Roth   |   Anand Chouksey   |   Kevin Quinn
Premium Research Sep 2025
... Analyst relations is often at the center of significant insights critical to the business. By proactively contextualizing these critical market insights and guiding stakeholders to action, AR fosters cross-functional alignment as the indispensable connective tissue within organizations. More Detail Gartner ...

Analyst(s):   Kip Martin   |   Melissa Lane   |   McKenzie Smith
Conference May 26 - 27
... growth enabler. Discover how CMOs are activating brand throughout their organization and with customers to guide innovation, protect trust and fuel enterprisewide business performance in a dynamic market. “Gartner Marketing Symposium/Xpo was an excellent event with very varied presentations and useful information ...
Premium Research May 2025
... Product leaders can use these insights to align their offering and focus their messaging and positioning to address the objectives of security buyers in specific market segments. Data Insights Directions for Use About This Research Recommended by the Authors Gartner Research ...

Analyst(s):   Karly Szczepkowski   |   Ayelet Heyman
Premium Research Sep 2025
... Many retail category management processes use legacy systems, which impact sales, market share and profit. Without modernization, optimizing profitability and customer expectations becomes challenging. This research guides retail CIOs in using AI to enhance processes with greater accuracy and automation ...

Analyst(s):   Jonathan Kutner
Webinar On-Demand
... growth in 2025. New product development is often hindered by slow decision-making, technical challenges and inefficient processes, with R&D portfolios burdened by incremental projects. To meet growth expectations, R&D leaders must navigate rapidly advancing technologies and volatile markets. Join this ...

Analyst(s):   Charlotte Boliver
Research May 2025
... experience and improve clinical workforce productivity. This demand leads to investments in areas like AI, cloud and security. Product leaders should use these survey insights to craft their go-to-market strategies. Overview Data Insights Gartner Recommended Reading Gartner Research ...

Analyst(s):   Jonathan Rivera
Premium Research May 2025
... Electricity is on the edge of revolution, shifting toward distributed, consumer-driven markets. Seven trends offer executive leaders a roadmap to proactively enhance security, manage risks and unlock opportunities. Adapt now to thrive in the evolving energy landscape — or risk being left behind. Overview ...

Analyst(s):   Chet Geschickter   |   Lloyd Jones   |   Lauren Wheatley   |   Tsuneo Fujiwara   |   Sabu Mathai   |   Shanna Grafeld   |   Sarah Watt
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