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Research Jun 2025
... composition technologies and sustainability to gain a competitive advantage. Overview Analysis Gartner Recommended Reading Note 1: Research and Methodology for the Emerging Technology Horizon Gartner Insights Abstract ...

Analyst(s):   Chet Geschickter   |   Dennis Gaughan   |   Sid Nag   |   Anshul Gupta   |   Fabrizio Biscotti   |   Sharat Menon   |   Colin Fletcher   |   Radu Miclaus   |   Annette Zimmermann   |   John Santoro   |   Roberta Cozza   |   Balaji Abbabatulla   |   Eric Hunter   |   Varsha Mehta   |   Eric Goodness   |   Craig Roth   |   Jim Hare
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Premium Research June 29 2026
... center stage in marketing operations. This reflects a market shift toward converged data management platforms. It’s one of eight top trends in D&A for 2026 (see Top Trends in D&A for 2026: Converging Solutions With Data Management Platforms). The market is moving away from the fragmented modern data stack ...
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... and achieve sustainable value from AI investments. •Identify where value is trapped and prioritize the highest‑leverage recalibration opportunities •Guide teams through AI‑driven workflow redesign and new ways of working •Build an organizational transition plan that consistently converts AI potential into ...

Analyst(s):   Frances Karamouzis
Premium Research May 2025
... planned and aligned to an organization’s higher-level business objectives. CMOs can use this research to define their content objectives and use them to guide, validate and communicate their content strategy. Overview Introduction Analysis Gartner Recommended Reading Gartner Research ...

Analyst(s):   Nicole Greene   |   Rene Cizio   |   Jeff Cohen
Premium Research Jun 2025
... systems enable real-time recognition to acknowledge employee achievements aligning with organizational goals using e-cards, badges and awards. This note guides HR technology leaders to learn from ratings and reviews by their peers shared on Gartner Peer Insights. Gartner Recommended Reading Methodology Gartner ...

Analyst(s):   Peer Contributors
Premium Research Oct 2025
... implementation can result in reporting inaccuracies, compliance risks and delayed financial statements, directly impacting business performance. This note guides chief financial officers to learn from the implementation experience of their peers shared on Gartner Peer Insights. Overview Peer Lessons Learned ...

Analyst(s):   Peer Community Contributor
Research Oct 2025
... data associated with backup and data protection platforms from multiple technology providers. It enables product managers to quickly visualize and compare insights on the capabilities and current market positions of representative vendors. When to Use Directions for Use Gartner Insights Abstract ...

Analyst(s):   Kratu Gupta   |   Jason Donham
Research Jul 2026
... Access Insights Already a Gartner client? Product leaders will capture enterprise market share by shifting from an individual developer experience to a team-focused one. Building tools where humans and agents collaborate to plan, coordinate, and resolve conflicts solves the “coordination debt” currently ...

Analyst(s):   Russ Hendy
Premium Research Aug 2026
... measurable outcomes. Product leaders must align with evolving cross-functional buying patterns, not just innovative AI technology, to succeed in this market. Insights at a Glance Strategic Planning Assumption Issue Impact More Detail Gartner Recommended Reading Gartner Insights Abstract ...

Analyst(s):   Nicole Foust   |   Sruthi Nair
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