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Premium Research Jun 2026
... Regulatory activity related to prediction markets requires GC to review existing policies and consider whether and how the organization addresses employee use to minimize potential regulatory and reputational risks. Insights at a Glance Issue Impact Implications Gartner Recommended Reading Gartner Insights ...

Analyst(s):   Alissa Lugo
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Premium Research Dec 2025
... alone offer no guarantee against disruption, and ineffective spending risks both transformation and reputation. This video guides tech leaders on when to pilot emerging technologies for smarter, risk-balanced innovation. Gartner Recommended Reading Gartner Research ...

Analyst(s):   Gene Alvarez   |   Samantha Searle
Premium Research Oct 2025
... This guide includes tools that will help heads of chief audit executives and heads of ERM develop leading KRIs for their top enterprise-level risks, implement a thorough data-gathering process to track KRI applicability and relevance and create engaging KRI reports for senior stakeholders. Overview ...

Analyst(s):   Enterprise Risk Management Research Team   |   Audit Research Team
... Reinvent for the AI era Navigate AI contracting complexities and align new technology investments with business outcomes. Mitigate vendor risks Drive sourcing decisions that deliver long-term success and minimize third-party risks and disruptions. Unlock team productivity Leverage actionable market insights ...
Insight October 03 2024
... Discover key metrics to track and report on application value Understand best practices for creating compelling business cases Planning guide for enterprise apps Rigid, monolithic enterprise apps are making way for intelligent, agile, composable alternatives enabled by modern architectures and AI. Understand ...
... over 30 key markets. Our detailed analysis of how provider revenue is distributed reveals what types of solutions are succeeding, which are trailing and where opportunities exist for providers to take additional share. How do clients use Market Share Analysis? Clients depend on Gartner Market Share Analysis ...
Premium Research May 2026
... Gartner First Takes Fresh insights on emerging trends Anthropic’s move reflects a market consolidation trend as frontier AI providers and large services firms compete to build a “software + embedded services” model. Technology service leaders must drive differentiation through workflow redesign, integration ...

Analyst(s):   Scott Frederick   |   Ben Fieselmann   |   Robert Brown
... your software or signing up for a free trial, retargeted campaigns are initiated to bring them back. One challenge with retargeted ads is to make sure they’re delivered in a privacy-compliant manner and adhere to applicable regulations, such as the General Data Protection Regulation (GDPR) or the California ...
Premium Research May 2025
... Extraordinary C-suite expectations of chief marketing officers and the power and influence of chief financial officers create a unique CMO-CFO dynamic. This document will help CMOs align with CFOs on priorities and performance, build a strong partnership and adjust communication to be effective with ...

Analyst(s):   Janel Everly   |   Chris Ross
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