... Management (SCM) A complete guidefor software providers to effectively position your logistics and SCM solution and engage B2B buyers. Caroline Hogan Caroline Hogan is the Senior Director of Vendor Marketing at Gartner Digital Markets, where she manages the marketing strategy for the vendor platform. She ...
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... How to Plan for Global Expansion February 1, 2020 Contributed by Gartner Digital Markets Analysts Better target software buyers in new markets by paying closer attention to their intent for business growth. Many small to midsize businesses (SMBs) lack the resources to research the size, scope and operations ...
... Organizations are prioritizing AI readiness, prompting cloud DBMS providers to enhance generative AI capabilities for automated and self-governing database management. This note guides data and analytics leaders to learn from the implementation experience of their peers shared on Gartner Peer Insights ...
... Tech services leaders who prioritize content supply chain, tech harmonization, and AI governance solutions — with a vertical focus — will unlock new market leadership opportunities. Overview Analysis Conclusion Gartner Recommended Reading Note 1: Definition of Digital Marketing and Brand Strategy (DMBS ...
... Access Insights Already a Gartner client? Unique APAC challenges including a GenAI market fragmented by industry, maturity, and use cases will split vendors into those that scale and those that stall. Product leaders must turn these into advantages by leveraging APAC-specialized AI agents and domain ...
... recommended actions to help you achieve your goals. •Understand the major trends influencing cybersecurity technology adoption strategies for 2025 •The top risks and priorities for cybersecurity technology adoption •How cybersecurity leaders are dealing with generative AI risks and multiple vendors Return to ...
... Global enterprise IT spending in the banking and investment services market is forecast to increase by 8.5% in 2025 to $739.5 billion. Spending is expected to see a constant currency five-year CAGR of 8.5% to exceed an estimated $1 trillion by 2029. Overview Table of Contents List of Tables Gartner Recommended ...
Analyst(s): Chris Regan | Inna Agamirzian | Jeff Casey | Debbie Buckland
... Access Research Already a Gartner client? SAP Business Data Cloud provides a competitive way to work with SAP data and to integrate it with non-SAP data for customer reports, applications and sharing. Data and analytics leaders will benefit from understanding how it fits into their data and analytics strategies ...
Analyst(s): Adam Ronthal | Fay Fei | Henry Cook | David Penny
... LinkedIn’s integration with Gartner Digital Markets’ intent data. This integration enhances your LinkedIn campaigns with data from nine million visitors on the No. 1 platform for software reviews. In this webinar, we’ll show you how software marketers apply this integration to create more performative campaigns ...