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Research Aug 2025
... Access Insights Already a Gartner client? The global HCM software market grew strongly in 2024, led by a continued focus on cloud HCM and workforce and talent management technology investments. The market reached $36.3 billion in revenue and achieved a 13% growth rate. The Americas led this growth at ...

Analyst(s):   Anand Chouksey
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... average business in the target audience. Uncovering the what and how for global B2B marketing For the what and how, we bring you insights from the “Buyers Trends During COVID-19 (International)” survey conducted by Gartner Digital Markets in May 2020. This survey was conducted with 2,400+ respondents from ...
Research Mar 2026
... Access Insights Already a Gartner client? As AI capabilities mature, the IT service desk analyst job is shifting, not fully disappearing. Analysts’ new remit will focus more on orchestration, collaboration, and process design. These insights help CIOs understand how the job is changing and take steps ...

Analyst(s):   Tori Paulman   |   Chris Laske   |   Mbula Schoen   |   Shawn Murphy   |   Kabeh Vaziri   |   Federico De Silva   |   Lily Mok   |   Chris Matchett   |   Alicia Mullery
Premium Research Jul 2025
... The enterprise business applications markets will grow to $254 billion in 2025 and reach $428 billion in 2029, with a CAGR of 13.5% at constant currency from 2025 to 2029. Technology general managers should focus on agentic AI, platform consolidation and navigating geopolitical uncertainty to fuel continued ...

Analyst(s):   Dennis Gaughan   |   Hai Swinehart
Premium Research May 2025
... by a fall in their active-job-seeking scores and a simultaneous rise in discretionary efforts in their current roles. CIOs can explore the IT labor market trends’ key data points to enhance their talent attraction and retention strategies. Gartner Research ...

Analyst(s):   Chitrangana Kandpal
Research Oct 2025
... Access Insights Already a Gartner client? Forecast to grow at a 5.8% CAGR in constant currency, the digital product engineering services (DPES) market will reach $308 billion in 2029. To seize this growth, general managers must accelerate targeted industry and product M&A, as well as investments in AI ...

Analyst(s):   Gunjan Gupta   |   Danny Ryan   |   Raphael Vasquez   |   Katie Gove
Research Oct 2025
... Access Insights Already a Gartner client? The security services market has experienced decelerating growth and is now forecasted to reach $118 billion by 2029, with a 5-year CAGR of 8.9%. To grow faster than this, general managers must secure AI at the enterprise, expand managed services and build efficient ...

Analyst(s):   Bryan Haley
... researching new markets. Use market research to identify SaaS markets with high potential, and target those markets for your expansion plans. Adapt your SaaS solution. Modify your solution to better meet the needs of customers in your newly targeted markets or geographies. Develop a go-to-market strategy. ...
... Achieve More With Buyer Intent. Samantha Bonanno Samantha is a Senior Specialist Analyst for Gartner Digital Markets, where she offers insight and thought leadership on marketing trends and best practices for small and midsize businesses. An Upstate New York native, Sam spends her free time backpacking ...
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