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Research Mar 2021
... Application leaders responsible for selecting and deploying CRM sales technology should use this guide to identify best-fit technologies to support sales objectives, create a multiyear technology roadmap, define timelines for technology implementation and communicate the plan to business partners. Overview ...

Analyst(s):   Sales Research Team
Premium Research Dec 2024
... This guide will help chief supply chain officers establish strategic objectives for their function, prioritize action steps to achieve those objectives in alignment with organizational strategy, and build a strategic plan document. Gartner Research ...

Analyst(s):   Pierfrancesco Manenti   |   Anish Rai
Premium Research Jul 2025
... modernization can stall digital transformation initiatives, delay time-to-insight and limit the organization’s ability to respond to market disruptions. This note guides IT leaders to learn from the implementation experiences of their peers shared on Gartner Peer Insights. Overview Peer Lessons Learned ...

Analyst(s):   Peer Contributors
Premium Research Feb 2026
... plots 20 of the most prominent use cases for generative and agentic AI in B2B marketing against value and feasibility. CMOs can use this assessment for strategic conversations with their teams, cross-functional stakeholders, peers and other executive leaders to guide smarter AI investment decisions. Overview ...

Analyst(s):   Alan Lopez   |   Upasna Chandna   |   Jeff Cohen
Report January 29 2026
... Executive Communication Guide The CIO’s Executive Communication Guide Effective communications are needed now more than ever for IT leaders. Learn how to speak in language that resonates with the CEO, board and other executives. 10 Rules for Rapid IT Spend Reduction 10 Rules for Rapid IT Spend Reduction ...
Research Jun 2021
... Employee disengagement can adversely affect employee productivity. CIOs can use this guide to create targeted solutions to strengthen overall employee engagement and build customized engagement plans for critical employees. Overview Steps Review Your Performance Recommended by the Authors Gartner Insights ...

Analyst(s):   CIO Research Team
... Service Provider (CSP) industry and specializes in research for CSP technology strategy and priorities, and also advises high tech product leaders on their product and go-to-market strategies. His coverage includes areas such as technology strategy for CSPs, modernization of CSP operations, enterprise architecture ...
... buyers the confidence they need to choose Squaretalk for their contact center operations, the company made the voice of its customers the heart of its go-to-market strategy. “We recognized the crucial role that reviews play in the consideration stage for potential customers, especially when it comes to choosing ...
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