... development continues to accelerate, with the potential to transform how the function operates. Prioritizing the right AI use cases amid market hype is critical for success. L&D leaders can leverage this assessment to successfully identify and prioritize AI investments. Overview How to Use Use-Case Scoring ...
Analyst(s): Will Brown | Jeff Freyermuth
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... Say a vendor sells accounting software and uses intent data to identify which companies are in the marketfor its new product. But those identified prospects may not be within the vendor's target market, and pursuing them can result in wasted marketing budget and ROI on a campaign that targets the wrong ...
... Already a Gartner client? Sovereign AI has shifted from a policy debate to a capital-fueled race for physical control. Product leaders must invest in localized compute and offer sovereign runtime governance formarket success. Overview Strategic Planning Assumptions Analysis Gartner Recommended Reading Gartner ...
... Hopping, Chief Marketing Officer for Gartner Digital Markets, said in a recent on-demand webinar, Move Forward: Identify and Understand Critical Shifts in Software Buyer Behaviors. Hopping joined Andrew Rosenblatt, GVP of Sales and Vendor Services for Gartner Digital Markets, for the on-demand webinar event ...
... from static content to dynamic AI-driven support, helping sellers guide buyers who use AI in purchasing decisions. Success depends on relevant outreach, clear value demonstration, and integrating enablement tools into sellers’ workflows for higher adoption and better deal quality. Insights at a Glance ...
Analyst(s): Shreyas Krishnan | Bill Yetman | Alyssa Cruz
... Access Research Already a Gartner client? Cybersecurity leaders struggle to communicate the benefits of zero-trust architecture to various stakeholders. This research helps them clearly define zero trust’s benefits, handle potential objections, and ensure buy-in and support from key organizational sta ...
Analyst(s): Nahim Fazal | Aaron McQuaid | Zachary Smith | Wayne Hankins
... Distributed business stakeholders are increasingly making technology decisions independently. This research outlines how enterprise architects can enable architecturally informed decisions by expanding awareness and triaging EA’s engagement. Overview Conclusion Presentation Deck Gartner Research ...
... Packaging extended producer responsibility legislation has placed organizations under financial pressure to meet compliance standards and drive sustainability through the lens of lawmakers. This research will help CSCOs understand the impacts and how to minimize risks. Overview Strategic Planning Assu ...
... Without a clear strategy focused on meeting the needs of specific target buyers, service providers’ expansion plans can result in failure. Tech CEO success requires a decisive commitment to pursuing investments that increase either depth of expertise or breadth of coverage. Overview Analysis Gartner Re ...