... screened for having recently purchased technology and decision-making authority. Respondents were required to be responsible for making decisions on purchasing technologies for their organization. Get the Gartner Digital Markets Newsletter Connect. Convert. Thrive. Connect to millions of in-market software ...
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... Market sizing is crucial for planning a new product or service, securing executive leadership buy-in, and defining the go-to-market strategy. This research provides a four-step model that helps CMOs build a focused and defensible market size estimate. Overview Introduction Analysis Gartner Recommended ...
... focus is supporting product leaders in various critical tech markets including AI model evolution and domain-specific model development for all industries. One of the key aspects she advises clients on is how to build a winning strategy for products that are powered by domain-specific AI models. How to ...
... Some marketing metrics are more effective than others at demonstrating marketing’s contribution to business outcomes. CMOs who actively guide marketing analytics priorities and develop a diverse set of metrics are better positioned to demonstrate marketing’s value to executive stakeholders. Insights ...
... major investment, but the costs and the benefits remain opaque. With all the hype, cool-headed leading heads of EA use cost-benefit analysis (CBA) to guide and inform investment decision processes. Insights at a Glance Analysis Gartner Recommended Reading Gartner Insights Abstract ...